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54 posts tagged zoya

Memorial Day Must-Haves: Deepica

This weekend marks the official start of summer, which means that Birchboxers have plans to kick back, rest up, and hopefully bask in some serious sunshine. We asked several of our staffers where they’re headed (stay-cations sound as enticing as traveling) and the must-have product they’re bringing along. Here’s what relationship manager Deepica had to say. 

I’m so excited for my stay-cation in the city this Memorial Day weekend. I’m ready to hang out in Central Park and do my nails with my favorite summer shades, the Zoya Blogger Collection. I also plan to do some shopping, visit a few museums, and treat myself to a personal spa day with my Borghese Fango Delicato mud mask (major hydration for dry skin). 

Aside from a mask, another great treat for the skin is a good scrub.

Seeing Stripes: Zoya Blogger Collection

We gave Glitter, She Wrote blogger Anna Norman one of our new Zoya Blogger Collections and told her to let her nail art imagination go wild. We love what she came up with—stripey happiness! 

Zoya Kate, Coraline, and Belle are such fun, on-trend colors for the season. Jelly nail polish like these shades are somewhat sheer, but build to bright, saturated colors in a few coats. Click through to see how I got this look.

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Birchbloggers: Three Nail Art Ideas to Steal Right Now

We’ve been ooh-ing and ah-ing over the Zoya Blogger Collection all week—we can’t get enough of this trio of juicy jelly-based polishes. Of course, we wanted to give you a chance to win a set for yourself! We asked you to show us your current favorite manicures to enter to win a limited edition collection. Boy, you guys have awesome nails! Read on to see what the three winning Birchbloggers are rocking right now.

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The Ultimate Birchbox Manicure: Nailing It

Operations associate, Loren, has a thing for nails—and we can’t blame her. We love reading about new finishes and fun techniques, so we thought we’d give her a weekly slot on our blog to wax poetic about all things manicure (and pedicure!) related. Check back every week for Nailing It, Birchbox’s dedicated polish series.

There’s been a lot of buzz around the Zoya Birchblogger Collection and with such delicious shades, who can’t help but fall in love with them? This trio of jellies each works fantastic on its own, but they’re also great layering, color blocking, and doing all kinds of cool nail art. I got inspired the other day and thought I try the ultimate Birchbox manicure. Click through for details!

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Calling All Bloggers: How Will You Wear the Zoya Blogger Collection?

As you may have noticed, we’re very excited about our just-launched Zoya Blogger Collection. For a little background on the collection, click here and check it out in the Birchbox Shop. We’re also giving you the chance to win a set for yourself! Enter by writing a blog post featuring your current favorite manicure (simple, nail art, color-blocked—anything is fair game).

Make sure to email your posts to birchbloggers@birchbox.com by Sunday night and we’ll publish the three winning posts here on the Birchbox Blog on Monday! Those three bloggers will each win the custom collection!

—Rachel

Need some inspiration? Check out our Zoya Blogger Collection Pinterest Board!

Eleventh Gorgeous Shows Us How to Color Block With Polish

Affordable fashion and beauty blog EleventhGorgeous is always a source of inspiration for us (living in NYC, we’re on a serious budget!). But we especially like that the site is run by a dynamic sister duo, Tracy and Stefanie Barton. The stylish siblings created a custom color for our Birchbox Blogger set—check out how they plan to wear the shade all season long below. 

Right now, we are loving color and lots of it! Just recently, we started color blocking our nail polish and the combinations are endless. There’s no right or wrong when it comes to pairing shades. That’s why we’re especially excited about the Birchbox Blogger nail polish set that we helped to create. The colors all look great together as well as on their own. Our favorite way to wear this trend using these bright shades is to apply Coraline to three nails, apply Kate to two nails, and then a sheer layer of Belle as a topcoat. 

Have you ever tried the color blocking trend on your nails?

Buy the limited edition polish set here!

How Kate of The Small Things Wears Her Custom Zoya Color

We were thrilled when one of our favorite bloggers, Kate of The Small Things, decided to create a mood board earlier this spring and enter our Zoya Custom Polish Sweepstakes. As soon as the voting started, it was clear that her gorgeous grapefruit shade was a fan fave. Now you snag this on-trend shade for yourself—grab the limited edition collection from our Shop! Here’s how Kate wears her new hue. 

I am so excited about the Kate nail polish by Zoya! It matches my mood board (below) perfectly and is a great color for spring and summer.


I love to wear my favorite scarf with this nail color because they compliment each other so well.

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The Wait Is Over: Shop Our Limited Edition Zoya Polishes Now!

Fina-freakin-ly! Our Zoya Blogger Collection is now on sale, but only while supplies last. If you’re not up to speed on this limited edition trio, here’s the deal: each shade is the creation of a blogger we know and love. We’ve got a stunning coppery pink courtesy of Capitol Hill Style, a gorgeous grapefruit from The Small Things, and a to-die-for tangerine thanks to Eleventh Gorgeous

Not only are these the “it” shades for spring and summer (trust us), but the jelly formulas are incredibly versatile. A few coats produces a semi-sheer color, but we also plan on using these lacquers to layer over other opaque shades to really punch them up. To check out these hues in action and the inspiration behind each, visit our dedicated Pinterest board

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Woot! The Zoya Blogger Collection is Here!

Remember our Zoya Custom Polish Sweepstakes from earlier this spring? If you’re blanking, we forgive you. Here’s a refresher: we tapped top beauty bloggers to create mood boards inspired by their favorite spring/summer shades. Then, we turned things over to our Facebook fans and asked them to vote for their top three boards. The Zoya polish gurus took those boards and turned them into three custom polish shades. We’ve been patiently awaiting their arrival ever since. (And we’re not particularly patient.) Finally, the time is here! Click through to get a sneak peek of the limited edition shades, which will go on sale MONDAY.

Can’t wait to get your hands on these juicy shades? Sign up for the wait list and we’ll let you know as soon as they’re on sale!

The Nail Art Secret Weapon You Already Own!: Guest Blogger

Nail art is a Birchbox obsession. One of the first places we look for inspiration is Glitter, She Wrote, Anna Norman’s cheery, imaginative blog, where she shares her gorgeous designs and muses about life in the Big Apple. This week, Anna takes us inside her nail guru world, and will show us how to get gorgeous, DIY art on our fingertips.

The Beatles said all you need is love. But if we’re talking nails, I say all you need is Scotch Tape.

For geometric nail designs like stripes, triangles, or zig-zags, Scotch tape is a girl’s best friend. With the help of a simple roll of tape, even the shakiest of hands can create clean, crisp designs.

For the look above, I used Color Club Neons in Jackie Oh! and Age of Aquarius, and Zoya Dove. Here are a few tips to create your own eye-catching Scotch Tape nail art. No one will believe you did your nails yourself!

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