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The Coolest New iPad App Lets You Shop Beauty Catalogs

Impulse buying just got a whole lot easier and a lot more fun (as if that was even possible). This week, Google released a new free iPad app called Google Catalogs. Basically, this brilliant new offering lets you browse and shop from your fave catalogs right in the palm of your hand. Right now, the app includes catalogs from Sephora, Urban Outfitters, Bare Essentials, and West Elm and they plan to add many more. With the app, you can save your favorite products and pages as well as get notifications when new issues of catalogs become available. Everything you can buy in the catalog has a white price tag next to it that either lets you click to buy or directs you to where you can get it in person. 

I downloaded the app to my roommate’s iPad (thanks, Melissa!) and I was extremely impressed by its usability. Everything loaded super fast and with crystal-clear pictures. You can even create collages with products you like. I definitely give it two thumbs up, and can’t wait to see what catalogs they continue to add. Happy Shopping!

—Kara

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