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2 posts tagged vitivia

A Quick Refresher On Why You Should Give Serums a Chance


During the winter, you’ll find me slathering on a zillion different creams in hopes of defeating my mortal enemy: dry skin. But when spring rolls around, I favor a more streamlined skincare approach and rely on lightweight serums. In fact, I’ll often replace my regular moisturizers with these liquid formulas in the warmer months. There’s just something so unappealing about sleeping with a ton of heavy products on my face once it’s no longer freezing in my pre-war cave of a Brooklyn apartment.

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A Better Way to Take Your Vitamins

Around the Birchbox office, we get as excited about new serums as most people get about, say, their birthdays or a brand-new Justin Bieber track. What can we say? We’re invested in keeping our complexions smooth and line-free for as long as possible.

In addition to loads of SPF, the best way to protect your skin against premature signs of aging is by applying a potent serum day and night. They act like targeted skin boosters, sinking deep under the surface of your skin to deliver high concentrations of actives. Really, it’s the equivalent of feeding your complexion a truckload of vitamins. 

Lately, we’ve been using Vitivia's innovative vitamin treatments, which come in single-use capsules that make it easy to know exactly how much to apply. Each capsule contains a high dose of pure vitamin A or C, both of which have major anti-aging benefits. 

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