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Dove’s Latest Video Asks, “When Did You Stop Thinking You’re Beautiful?”

Dove is back with yet another thought-provoking video around female perceptions of beauty. (In case you missed it, their Real Beauty sketches ad was a viral hit earlier this spring). In the latest installment from the beauty brand, we’re asked to consider why so many women shy away from being photographed. Can the mere presence of a camera change how we feel about ourselves? 

According to global research conducted by Dove, the answer is yes. Seventy-seven percent (77%) of women who participated in the study said that they shy away from having pictures taken because they feel self-conscious or don’t feel beautiful.

In response to this frustratingly high statistic, the company created another viral short, Camera Shy.Throughout the video, we see diverse sets of women hiding or running from the camera. And then Dove asks, “When did you stop thinking you’re beautiful?” The question is followed by heartwarming images of little girls twirling about and embracing the camera. It’s a powerful moment that highlights the difference in confidence between us as little girls and as women when faced with a lens.

From now on, I’m ditching the negative and focusing on the positive characteristics of my pictures, and I’ll be encouraging my friends to do the same. It’s about time we embrace our beautiful selves.

Are you camera shy? What do you think of Dove’s video?


Celebrate your gorgeous self by dancing around to some of our favorite summer tunes.