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14 posts tagged trends

This Polish Belongs on the “Top Shelf”

Lately I’ve been reaching for my heavy wool coat instead of my lightweight leather jacket. Yes, dear reader, it can only mean one thing: Winter is officially upon us. With the seasonal shift in mind, I’ve decided it’s high time I revamp my nail polish game, too. While I loved the bright and neon polishes I saw on nails all over NYC this past summer, I’m ready to embrace this season’s warmer neutrals and dark, vampy hues.

Right now, my go-to shade is Color Club’s Top Shelf, a shimmering copper hue from the brand’s recently launched Cocktail Collection. It has a sleek, mirror-like finish that makes it look like you’ve dipped your tips in a pot of molten metal—but in good way. For an extra dose of cool, layer an assortment slim, colorful, and beaded bracelets, like these from Sashi

Friday night here I come! What polish are you wearing this weekend? 


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Our Top Beauty Predictions for 2014


We don’t have a physic on call, but we do have access to an impressive group of bloggers, makeup artists, and skincare gurus. We reached out to our favorite experts and tapped their trend-spotting powers to find out what will be hot—and what won’t—come 2014. Click here to check out their predictions.


Searching for a beauty trend you can pull off right now? Here are 3 supercool ways to update your mani for fall

Selma Blair Goes Blonde, Juicy Couture Changes Hands, And More
Selma Blair’s classic dark locks are now bleach blonde. [People]
After six months of negotiations, Authentic Brands is now the owner of Juicy Couture. [WWD]
Say no more runny eye makeup. This list of the best liquid liners will get you the sultry yet smudge-proof look you’ve been wanting. [Beauty High]
Trends may come and go, but these cult-favorite beauty products will always be popular. [SheFinds]
Is your diet making your skin dull? [Allure]
Want more buzz-worthy news? Stay in the know with more of our morning must reads.

Selma Blair Goes Blonde, Juicy Couture Changes Hands, And More


Want more buzz-worthy news? Stay in the know with more of our morning must reads.

How to Make a Floral Crown, Courtesy of Birchbox UK

Inspired by the totes perfect-for-summer ethereal floral crown trend, Birchbox designer Victoria made a step-by-step video showing us how to create the romantic summer accessory.

Dying for the written instructions on how to put this floral look together? Find out more on the Birchbox UK blog.

If you’re obsessed with the floral crown look—you can build your very own floral crown wardrobe with these gorgeous DIYs.

10 Spring Trends You Need to Try


We’re three days into spring, and it still feels pretty chilly outside. Not that we’re lobbying for tank top season just yet, but it’d be nice to toss off these scarves soon. Our friends at Food 52 just twisted the knife a little bit harder with their list of 10 Recipes to Welcome Spring—hello rosy rhubarb curd shortbread, decadent morel crostini, and sunny radish couscous.

Since Birchbox HQ has plenty of beauty products but nary a garden plot, we’ve put together our own list of 10 beauty trends to welcome (or shall we say hasten) spring’s arrival.

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Behind the Scenes at Our Spring 2013 Photo Shoot!

Let the countdown to spring begin! March 20th is officially the first day of the season, which makes now the perfect time to refresh your beauty look.

To help inspire you, we’ve created a new Shop category, called Get the Look, that lets you shop all of the biggest trends in one convenient place. From mega-big hair to bold blue eye makeup, check out what’s hot for spring and then pick up all the products you need to get these covetable looks!

Oh, and don’t forget to scroll through the behind-the-scene pics of the spring photo shoot above. It was as fun as it was pretty!


Another spring trend that you should know about? Emerald. Here’s how to wear Pantone’s 2013 color of the year.

3 Spring Trends and Fragrances to Add to Your Wardrobe (Now!)


We approach scents much like we do our wardrobe: mixing, matching, and rotating fragrances throughout the season. Is it any wonder that our favorite fashion looks tend to influence both our outfits and our spritzes? While reporting at the Fall/Winter 2013 shows, we spotted three trends that we can’t wait to add to our closets. And since we’re never ones to selectively shop, here are the fragrances that will be joining our fragrance wardrobe.

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The Beauty Trend With No End in Sight


Sayonara, sparkles! Birchbox staffer Deepica, scores an even, totally velvety complexion courtesy of Jouer’s MMT in Hazel. She looks runway-worthy, no? And Deepica isn’t the only one digging a shine-free visage. The matte makeup movement was originally spotted on the fall runways but shows no signs of abating.

Back in the day (circa 2002), we used a combination of primer, foundation, setting powder, and blotting papers to keep any hint of dewiness at bay. All those products also conspired to give our skin an unflatteringly flat look. Happily we’ve come a long way since then and so have our products. 

We’re smitten with Jouer’s lightweight Matte Moisture Tint, which creates multidimensional finish while also hydrating thirsty complexions. (Spoiler alert: some of our subscribers will get to sample MMT this month!) Never powdery, it provides more coverage than its luminizing counterpart and stays fresh all day long. It also has SPF 15 to keep skin protected.

But we haven’t given up our Luminizing Moisture Tint altogether. We still turn to the LMT when we want to up the radiance. We don’t see anything wrong with having two valentines.


Still searching for your perfect matte hue? Fret not—our cheat sheet will help you find complexion match