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12 posts tagged trend

Customer Love Notes: A Devilishly Cool Polish Collection

Nerd alert: one of our favorite things to do is read the customer reviews in the Birchbox Shop. You all are an opinionated bunch—and we like it! We especially love the love letters you write to your favorite products. (Though we’re still waiting on the haikus and iambic pentameter.) From time to time, we’ll be highlighting extrasweet customer serenades. Next up: a crowd-sourced collection of fashion forward nail colors


Last September, we teamed up with fashion design duo Ruffian on their very first nail lacquer collection. Ever since, Ruffian’s on-trend Crowdsourced Collection has been winning over legions of fans. Here’s what a few Birchboxers had to say: 

"Ruffian? More like smoothian. How was I blissfully unaware about to one of the glossiest, shimmeriest nail polishes ever!? I have the color "Hedgefund," a modest green color—I’d call it a feminine forest green. Love it. Plus, unlike most nail polishes, the wear and tear is at a minimum."—hilarying

"I just applied two coats of Fox Hunt RUFFIAN Nail Lacquer to my fingernails and I am in love. The color is perfect for fall without being pumpkin-y or school-affiliated burnt orange. The lacquer went on smoothly with full coverage and I found the brush easy to use, which is rare for this uncoordinated lefty. My nails look awesome in this color!"—GradysGal

"I love nail polish, but I am hopeless at making it look like the salon, even if I buy top-of-the-line brands. This polish is amazing. I painted my nails quickly before a week sailing in Greece. At the end of the week, this polish had BARELY even chipped!"-Ashley

These fan girls have convinced us—have you tried these miraculously long-lasting polishes? 


Have your own product paramour? Pen a love letter to your favorite Birchbox products by leaving a customer review! 

Dispatch from Seoul: Gradient Lipstick is Huge Right Now

South Korea has become ground zero for beauty innovation in the last few years (BB creams, anyone?). Lucky for us, former Birchbox copywriter Mai is teaching English in Seoul this summer—and sending us weekly updates about her finds in beauty, food, and beyond. This week, she gives us the scoop on the hot lipstick trend sweeping the nation. 


Korea is always one step ahead of the rest of the world when it comes to beauty trends—so allow me to predict that by this time next summer, American women will be wearing gradient lipstick, a look that’s being sported by approximately 98 percent of the female population right now in Seoul. (Okay, that’s me guesstimating a little, but it seems like everyone is wearing it!)

While this trend may sound as bold as, say, bright blue eyeliner, it’s actually demure and natural-looking when done right. I learned from my photogenic subject Irene that the best way to get the look is to start by dusting your lips with a beige face powder, apply a nude lipstick, then finish with a bolder hue. Read on to get the full scoop! 

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If designer Zac Posen’s Fall 2013 collection is any indicator of beauty trends to come, burgundy is about to have a major moment. Backstage models were sporting glossy, port-wine manis and deep plum lips. Essie’s lead manicurist Michelle Saunders told us that the lacquer hue  was chosen to match several evening dresses in the designer’s collection.

To create the look, Saunders and her crew applied two coats of essie’s Carry On. The crimson shade looked smashing, and its very apt name appropriately described the post-Nemo mood backstage.

MAC’s key makeup artist Kabuki contrasted ethereal white eye shadow with a wow-factor pout to build on the collection’s rich color story, outlining lips with the Pencil NC15 in Vino Lip Liner to keep lipstick smudge- and crease-free. Next, he applied MAC’s Lip Mix in Burgundy with a slim makeup brush.

Elaborating on the color, Kabuki explained, “I had Tilda Swinton in the back of my mind.” The finished look definitely evoked the regal actress’s elegance and boldness.


Find more exclusive behind the scenes images from NYFW on Birchbox’s NYFW page.


Would You Wear Braces as a Fashion Statement?


These Hello Kitty braces may not actually be straightening anyone’s teeth. (Photo: We Heart It)

Like many other Gen Y-ers who grew up in America, I wore braces during middle school, and to this day I still have awkward pictures of myself flashing a mouthful of metal. In my opinion, that painful dental experience is best left to the annals of yearbook history, so I was shocked to learn that Asian teens from countries like Thailand, Malaysia, and Indonesia are now choosing to wear fake braces as a fashion accessory. Say what?

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Lights, Camera, Make-up!: Guest Blogger

This week’s guest blogger, Kalyca Romeo of, is one seriously talented lady. After graduating from the Fashion Institute for Technology eight years ago, New York-based fashion insider has worked as a buyer, a designer, and a particularly savvy personal stylist. We’re loving her tips on crafting the perfect date night outfit, rocking the latest white styles, and test-driving fall/winter makeup looks right now.

Lights, Camera, Make-Up! from Camko Creative on Vimeo.

Sure, it’s the height of summer and the temperature outside makes us feel like we’re a turkey being roasted for Thanksgiving Day dinner. But soon enough, fall will be here and now is the time to practice—and perfect—next season’s hottest makeup looks. To get the right techniques down, I called upon my makeup artist friend, Lindsay Cullen. She demonstrated on me, and a couple friends, a few of the prettiest and easiest trends for next season. Check out the video above to see her handiwork and helpful tips!  

Speaking of fall trends, here are some of the coolest nail looks for next season.  

Paper Lashes Are The Coolest New Makeup Trend: Guest Blogger

Blair Badge is one multi-talented lady: she’s a social media manager, a beauty editor for fashion site Chictopia, a model, a newlywed and an all-around awesome gal with a penchant for witty banter. Her dreamy blog, love, blair, is a heady mix of all her talents in one and we can’t get enough of her style and beauty advice. This week, she’s sharing her DIY beauty tips, like how to create a pretty custom lip color and how to get perfect beachy waves.

(Photo: Paperself)

I never would have considered paper lashes if it wasn’t for The Hunger Games movie, which showcased Effie Trinket (a.k.a. Elizabeth Bank) wearing them in tons of promo shots. I know, I totally got pulled into the whole Katniss craze!

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Is Nail Art Too Artsy For You?

Based in Washington D.C., Ayren Jackson-Cannady is so savvy that we wished she lived closer to NYC so that we could swap products with her. This beauty writer knows what’s up (she’s written for Fitness, Glamour, and Gloss Daily) and we’re excited to have her sharing her know-how and multi-culti beauty expertise as a contributing editor.


When it comes to beauty, I’m all for letting your creative juices flow. If you think blue eyeliner and red lipstick look good together—rock it! If you think peach and pink and blue and purple highlights are where it’s at—right on! You want to wear glitter and graphic neon stripes on your nails? Go you!

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Have You Tried Blemish-Clearing Black Soap?

Based in Washington D.C., Ayren Jackson-Cannady is so savvy that we wished she lived closer to NYC so that we could swap products with her. This beauty writer knows what’s up (she’s written for Fitness, Glamour, and Gloss Daily) and we’re excited to have her sharing her know-how and multi-culti beauty expertise as a contributing editor.


First, a little back story: I have acne and, eh… let’s just say I’m well past my teenage years. Since I’m in that awkward place where I’m battling zits and fine lines at the same time, I try a lot of products (you should see my bathroom sink). Some products I’ve used were for zits; some were for wrinkles. But, I’ve never found anything that I could use to address both. Until now.

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Go Ombre for Your Big Day: Guest Blogger

Google alum Brit Morin is the founder of Brit & Co., an online lifestyle brand that covers tech, DIY, beauty, food…basically all our favorite things. Now she’s launched Weduarya super-cool app that makes getting married as easy as ordering from Seamless Web. It lets couples construct a custom site in just four steps and even leverages Facebook’s social graph to help with photos, invite guests, and manage other logistical details. All week, the wedding-savvy entrepreneur will be sharing her best big day tips with us. Even if you aren’t a bride-to-be, there’s plenty to learn.

Ombre. It’s all the rage these days. Feeling bold enough to add some color gradation to your wedding day? Here are three ways to incorporate this bold trend into your beauty and style look.

These ombre lips are “kissable yet off-limits.” A perfect combination for any bride. Get the tutorial.

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Real-Life Purple Lipstick (It Works!)

Hot on the heels of Refinery 29’s purple makeup story, our own Katia showed up at the office wearing violet lips. The amazingly flattering shade is Lancome’s Rouge in Love in Violette Coquette. Suffice to say, we’re all planning on running out and buying it ASAP.

Another hot spring trend? Orange. Try BY TERRY Rouge Terrybly in Frenetic Vermilion.