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The Secret Behind Juliette’s Killer Lashes

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The image on the top left shows Juliette—gasp!—sans mascara. After two coats of Benefit’s they’re Real!, her lashes transform from short, light, and stubby to long and luscious (shown at top right.)

Last week, I told you about my pal Tracy—a gal who’s awesomely long fringe inspired prolonged stares and provoked the inevitable question: “Are they real?” Tracy confessed that she owed her ultralong lashes to Benefit Cosmetics’ they’re Real! Mascara. Long heralded as the no-fuss alternative to falsies (and slightly terrifying lash extensions), the glossy formula adds length, volume, and a natural-looking curl without weighing lashes down.

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Coat with Caution: This Mascara Induces Major Lash Envy

                    imageLong and thick with a slight curl, my pal Tracy’s fringe inspires prolonged stares and perfectly frames her expressive bright-blue eyes.

After skirting around the question, I finally blurted out the obvious: “Tracy, are you wearing false lashes?” Her baby blues widened, and just when I thought a sassy rebuttal was about to be tossed my way, Tracy demurred, “No, they’re real.”

The secret behind Tracy’s ultralong lashes? Benefit Cosmetics’ they’re Real! Mascara. Long heralded as the no-fuss alternative to falsies (and slightly terrifying lash extensions), the glossy formula adds length, volume, and a natural-looking curl without weighing lashes down.

But be forewarned—you will field the inevitable question: “Are they real?”

–Ally

If this mascara is the equivalent of a LBD, Benefit’s Ultra Plush Lip Gloss is the clutch that goes with everything. Swipe it on for a polished pout that pairs well with your beach day maxi or your weekday power suit.