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38 posts tagged theBalm

Transition Your Makeup From Daytime to Playtime With This Expert Advice


Birchbox staffers are an eclectic bunch with a variety of fascinating backgrounds. Case in point? Operations associate Nathaniel Yordan. Prior to being scooped up by the Birchbox team, this globetrotter whipped lackluster complexions into shape as a professional makeup artist for industry heavyweights like Bobbi Brown and Laura Mercier. We took advantage of his seemingly bottomless store of beauty knowledge to solve the ultimate busy gal’s dilemma: seamlessly transitioning makeup from day to night. Equipped with Coastal Scents’s Metal Mania Palette Set, he showed us how to get a mini 5 o’clock makeover. Click through to learn how he transformed fellow Ops Team associate Molly!


Day: For an everyday office look, Nathaniel suggests sticking to neutral shades that can easily be jazzed up for an evening out. Mimicking her go-to morning routine, Molly dabbed on ORIGINS GinZing Energy-Boosting Moisturizer then applied a thin layer of Marcelle Golden Glow BB Cream with her finger tips to even out her complexion. Next, Nathaniel stepped in and applied Bobbi Brown Long-Wear Eye Base in light to medium all over Molly’s lids to up her shadow’s staying power. Thanks to her naturally wide-awake appearance, he skipped concealer and advised that when looking for the perfect color-correcting eye base, “avoid formulas with the word ‘creamy’ in the title—these tend to slip and crease easily.” Using a fluffy eyeshadow brush, he swept a soft terra cotta hue with barely-there sparkle onto the crease. The muted red is neutral enough for a buttoned up office environment, while the subtle gold shimmer makes it easy to transition the hue to evening. Next, he tightlined Mollie’s upper lash line using stila’s Smudge Pot in black and an angled eyeliner brush. (For a quick tutorial on tightlining check out this handy guide.) For a natural-looking flush, he blended NARS well-loved Orgasm Blush onto the high points of her cheekbones. He completed the breezy look with a swipe of theBalm® cosmetics “what’s your type” mascara and a dusting of loose translucent powder.


Night: To take any look from day to night Nathaniel says, “Dark pencil liner is your best friend.” To up the ante, he added a layer of INIKA Eyeliner in graphite along Molly’s upper lash line. This instantly brightened Molly’s brown eyes. The key, Yordan says, is adding more color. “Don’t be afraid if it’s too much, because you always blend to soften it.” He then used an angled eyeliner brush to sweep a deep purple-burgundy along Molly’s upper and lower lash line to create a winged effect. He added another coat of mascara, patted some bronzer on cheeks, and shooed her off to hit the town.

What are your tips and tricks for going from office time to play time in a hurry?


Another great option for an easy on-the-go transformation? BECCA’s Beach Tint. This non-sticky cheek and lip stain goes on smoothly and fits easily into your daintiest evening clutch.

How to: Supereasy Smoky Eye

This sultry look is go-to favorite that anyone can rock—but we know that it can seem daunting to do on your own (no one wants to end up with raccoon eyes)! Luckily, the team at Birchbox France put together one of the easiest tutorials we’ve seen using an eyeshadow chubby pencil, a blending brush, and mascara. Then, just add a few extra steps, and the look is perfect for a night out.

Watch the video above to see the whole tutorial and create the look yourself!


Looking for more step-by-step help? Here’s a tutorial for you too!

Inside the Birchbox July Sneak Peek

Each month, the Birchbox Sneak Peek is as highly anticipated for our staffers as it is for our customers and this month is no different. July’s theme is Power Play, a move that maximizes your happiness or confidence. What better way to make the most of this summer than to be at the top of your game? I love being able to have fun with family and friends without having to worry about beauty mishaps so I’m super excited to try out theBalm cosmetics InStain Long-Wearing Powder Staining Blush. A blush that looks like a powder but lasts as long as a stain? Now that’s what I need on those long summer days. Watch the July Sneak Peek video below and then let us know which products are you looking forward to!


Also curious about this long-wearing blush? Check out our thoughts on The Longest Lasting Blush You’ll Ever Own.

The Longest Lasting Blush You’ll Ever Own


There are people that are fair and then there are people that are extra super fair. I fall into the latter camp, which means that blush is a non-negotiable part of my beauty routine. If I leave the house in the morning and forget to add a little color to my cheeks, I’ll have at least two people ask me, “Meredith, are you feeling alright?” The answer is yes, I feel totally fine, I just happen to be exceptionally pale, thankyouverymuch

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It’s July Birchbox Sneak Peek Time!

We hope everyone had a firework- and barbecue-filled July 4th yesterday! To get you psyched for the rest of this month, we’ve revealed our July Sneak Peek, which features some of the products our members can expect to find in their boxes this month. Stay tuned for many more surprises to come and have a wonderful weekend!


There’s still time to join Birchbox and get your own July box. Sign up here.

Packing List: Santa Barbara Vineyard Wedding


I can hardly believe it, but this weekend I’m headed to sunny southern California to celebrate my college roommate’s big day. In a perfect reflection of her personality, Tammy’s wedding will be easy-going (hello, beautiful vineyard), understated, and charmingly romantic (make-your-own candy bag stations!).

Aside from the ceremony, my trip will be all laid-back California style and lush winery backdrops, so I’m packing long-lasting makeup formulas to survive the 90-degree heat and comfy-yet-presentable duds for any vino-tasting detours.

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