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Juice Beauty CEO Sits Down With The Bee’s Knees

Last month, we ask our Birchbloggers to send us their blog posts about why they care about organic beauty for the chance to win an interview with the CEO of Juice Beauty, Karen Behnke. There were lots of great submissions but we were especially impressed by The Bee’s Knees Blog. Today we’re excited to publish their interview. Enjoy!

The Bee’s Knees: How did you decide to use and develop organic beauty products?

Karen Behnke: Health, wellness, and fitness have always been my passion and turned into my career once I built one of the first corporate wellness companies in the country. But once I became pregnant with my first child (at the age of 40), I really started reading ingredient labels for the first time. I was shocked that many terrible ingredients that had been banned from our food were still in our beauty products. Given that the skin is the largest organ of your body and it absorbs almost 65 percent of what you put on it, realizing the benefits of organic beauty ingredients was a natural progression.

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