2 posts tagged the american vernacular
Sometimes, our greatest inspirations for new looks come from the past. Which is why we love The American Vernacular, a recently launched (it started last November!) online vintage store with fantastic, bygone-era inspired taste. Each piece on the site comes with information about its brand history, written by TAV’s owner and founder, Bryn Lander. This week, Bryn shares her vintage style secrets with us and gives the downlow on how to score those glam, leading lady looks.
(Row 1) left to right: Veronica Lake, Lauren Bacall, Ingrid Bergman, Hedy Lamarr
(Row 2) left to right: Ava Gardner, Lana Turner, Katharine Hepburn, Lauren Bacall
Hollywood in the 1940’s portrayed a glamorous, strong, and more independent feminine ideal. But World War II rationing dictated that the look of the era was restrained and practical, with women being encouraged to “make do and mend.”
Films noir with the iconic femme fatale character played by starlets like Mary Astor, Barbara Stanwyck, Lauren Bacall, and Lana Turner were hugely popular and The Maltese Falcon (1941), Double Indemnity (1944), The Big Sleep (1946), and The Postman Always Rings Twice (1946) are some of the genre’s best examples.
But some of my favorite ﬁlms that defined the era are romantic comedies, like Woman Of The Year (1942) starring Spencer Tracy and Katharine Hepburn; The Philadelphia Story (1940) with Cary Grant, Katharine Hepburn and James Stewart; and, of course, the epic World War II romantic drama Casablanca (1942), starring Humphrey Bogart and Ingrid Bergman. Click through to see today’s 1940s inspired styles!