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Moisturizing Lip Gloss in Pretty Hues: Today’s Obsession

One of my favorite Birchbox discoveries is Jouer’s Moisturizing Lip Gloss in ultra-flattering Birchbox Pink. The vitamin-packed formula soothes dry lips and adds a gorgeous fuchsia punch in a single, shimmery swoop. When I heard we’d be including more luscious colors of the gloss in our Birchbox Shop, I began dreaming up ways to put the new shades to use. Inspired by some of my favorite leading ladies, here are the looks I’ll be recreating with help from Jouer’s wonder gloss:

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A Week of Eye Shadow: The Birchbox Beauty Diaries

The Birchbox Beauty Diaries is a regular feature where one of our team members tries out a new beauty look every day for one week. Whether it’s lipstick or eyeshadow, different hairstyles or fun makeup techniques, we’ll give you five fun ideas for how you can shake up your routine.

Birchboxer: Rachelista

Title: Brand Relationship Manger

A Week Of: Eye Shadow

Monday: Stila Eye Shadow in Sun, $18, birchbox.com

I am all about minimal makeup on Mondays so I only used Stila’s Sun eye shadow on my lids. I find that it has a great golden pigment and also highlights my brow bones (even though no one can see them with these bangs I’ve got!). It’s definitely the perfect color for those summer days when you want to look bright-eyed and glowy.

Tuesday: Stila Prime Pot, $20, birchbox.com; Bobbi Brown Day to Night Cool Eye Palette, $45, bobbibrowncosmetics.com; Stila Stay All Day Liquid Liner, $20, birchbox.com

I knew makeup artist Nam Vo was coming in to the office so I decided to let her work her magic. To prep my lids, she used Stila’s Prime Pot in Taffy, which is one of my all-time favorite products. Then she utilized Bobbi Brown’s Day to Night Cool Eye Palette because we had it in the office. She first applied a lighter color all over and then put a charcoal shade in my crease to add dimension. What really made my eyes pop though was the Stila Stay All Day Liquid Liner that she winged out for me.

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Ten Winners Will Recieve Over $150 in Stila Eye Makeup!

There are lots of eye shadow colors out there. In fact we have over 35 hues from Stila on our site — 35! A veritable rainbow. Now we’re helping you take the guesswork out of finding the right shades for you. We’re giving the winners of our new Stila Sweepstakes customized palettes based on color schemes that work well for them, from pretty neutrals and smokey hues to vivid purples and rich greens.

Not only could you be one of ten lucky people to get your own personalized shadow set, but winners will also receive even more fantastic eye makeup, including a Prime Pot, Glamoureyes Mascara, Stay all Day Waterproof Liquid Liner, a shadow brush, and an all-over blend brush. Each prize is valued at more than $150—click here to enter now!

4 Atypical Uses For Eye Shadow

Clockwise top left: Stila eye shadows in Moonlight, Dune, Coco, and Ebony.

This month, we sampled a good 40 colors of Stila Eye Shadows in some of our May Birchboxes. We sent conventional shades like the ever-popular Kitten, but there were also plenty of people that got more intense hues like Black Cat.

In the case of darker, more pigmented shades, there are plenty of ways to use them beyond just smearing them all over your lid. (Asking you to explore outside your normal beauty routine is what we do best.) Here are four less conventional ways to utilize either a super-light or super-dark color and get stunning results.

As a highlighter: If you have a very light shimmery color, like the silvery Moonlight or the gilded 14K, but are fearful of creating too luminous an effect, use them as a highlighter. Simply take your finger or a small shadow brush and apply some to your inner corners to give you a wide-awake look.

As a minimizer: Let’s say you have something like the bright-orange Mimosa or the ruddy Terracotta, but don’t want that much color on your lids. Tone them down a bit by taking a neutral shade, like Dune or Cloud, and layering it over them. This will mellow out the brightness and even give the crazy colors more of a subdued pastel feel.

As a crease-definer: One of the best tricks that Stila makeup artist Jason Araujo showed us in this eye shadow contouring video was how to define the eyes. Take a darker shade in the same color family as the one on your lid, perhaps Coco or Rain, and apply to the deepest hollow just below the brow bone to make your eyes truly pop.

As a liner: No, you will probably never use Ebony or Black Cat all over your lids (unless you’re Taylor Momsen), but that doesn’t mean that they aren’t important to have in your arsenal. In fact, you can use them easily as a liner by taking a flat eyeliner brush and carefully applying a thin rim under your eyes.

—Meredith

Check out other fun ways to play up your peepers with products in our Birchbox Shop!