Like most lazy beauty lovers, I have a bad habit of applying eye shadow with my fingertips. But after years of this amateur routine, I’m ready to try a more sophisticated technique. There’s a reason why pro makeup artists use an arsenal of brushes: Unlike your fingers, brushes allow for precise application and easy blending. Plus, less shadow gets wasted in the transfer between the palette and your lids. I just picked up two Beauty Is Life brushes that simplify the art of eye shadow contouring. Use the rounded Standard Eyeshadow Brush to sweep a neutral base color all over your lids. Next, dip the tapered Special Eyeshadow Brush into a darker shadow and blend the shade into the crease of each lid. Your eyes will instantly look bigger and brighter — really.
Need more pointers? Check out our Eye Contouring video with Stila makeup artist Jason Araujo and our Three Essential Eye Brushes video with our resident brush guru Meredith.
Despite how much I obsess over saturated shadows, I rarely experiment with my own eye makeup — I just haven’t gotten around to learning how to layer and blend shadows myself. Earlier this week, though, I had to get my skills up to speed because I filmed a Birchbox video tutorial on essential eye makeup brushes (get excited!). I did a lot of research, spent some time practicing, and — drumroll — did all my own eye makeup for the shoot. It came out pretty well, if I do say so myself. Plus I picked up some tricks along the way.
My new favorite move is to take a crease brush and use a color that is a couple shades darker than the one on my lid and apply it softly to the deepest hollow of my eyes. It adds drama to your look and makes your eyes appear a lot bigger.
But in my blog research, I’ve also noticed a cool trend where you forgo color on your lid completely and apply a really deep saturated hue to just your crease. It looks incredible, but it’s definitely daring and I wouldn’t recommend it for novices (or the daytime). That said, I am considering wearing it for my next evening out with the girls. I’m totally inspired by the picture above — thinking I’ll try it with shades of lavender and deep purple.
Would you wear a dark color in just your crease?
To help you get any look you like, we carry every color of the eyeshadow rainbow!
Stila Eyeshadow Pans in Compact (in Poppy); birchbox.com, $18. Taylor Swift photo: JustJared.com
I’m loving Taylor’s look from last night’s Teen Choice Awards. Bright blue eyeshadow usually reminds me of the ’80s (and not in a good way!), but Taylor looks enchanting. The key to making this work is keeping the rest of your makeup subdued so this single pop of pigment makes a statement and looks really fresh. I especially love how the hue enhances her pale blue eyes. I have hazel eyes but I think this is a great trick for my fairer friends to try. If you’re into this look, try stila’s Poppy shadow, which is the prettiest pastel blue I’ve ever come across.
For more products to get you red carpet-ready, check out our Birchbox Shop.
I’ve never given it any thought until now, but wearing glasses on a regular basis must change your makeup routine, at least slightly. Beauty guru Bobbi Brown, however, has less than perfect vision and designed a new collection to enhance your eyes and truly complement your glasses. The fall Tortoise Collection consists of an eye palette with eight shadows, which comes in two versions, bronze and sand (both $60), as well as a mini brush set ($55). All the products feature tortoise and gold details and were inspired by the guru’s own specs, a staple in her wardrobe. The items will be available for purchase on the brand’s site come July and if you happen to sport frames on a daily basis, remember Bobbi’s wise words: “Wearing glasses draws attention to your eyes, so keep you makeup simple. Stick to neutral shades…and save the bold colors for your lips.”
We are suckers for Stila’s shadows and lucky for you, we carry every color under the sun in the Birchbox Shop.
There are lots of eye shadow colors out there. In fact we have over 35 hues from Stila on our site — 35! A veritable rainbow. Now we’re helping you take the guesswork out of finding the right shades for you. We’re giving the winners of our new Stila Sweepstakes customized palettes based on color schemes that work well for them, from pretty neutrals and smokey hues to vivid purples and rich greens.
Not only could you be one of ten lucky people to get your own personalized shadow set, but winners will also receive even more fantastic eye makeup, including a Prime Pot, Glamoureyes Mascara, Stay all Day Waterproof Liquid Liner, a shadow brush, and an all-over blend brush. Each prize is valued at more than $150—click here to enter now!