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3 posts tagged seoul

Dispatch from Seoul: 5 Spots to See Off the Beaten Path

South Korea has become ground zero for beauty innovation in the last few years (BB creams, anyone?). Lucky for us, former Birchbox copywriter Mai is teaching English in Seoul this summer—and sending us weekly updates about her finds in beauty, food, and beyond. This week, she’s rounded up the best activities for those seeking refuge from the hustle and bustle of city life.

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This view from the N Seoul Tower might seem like mostly urban sprawl, but there are plenty of green spaces and quiet retreats within the city limits. 

When I first arrived in Seoul, I felt like I had time-traveled into the future. Riding the eerily quiet subway, I saw schoolchildren watching TV shows on their antenna-equipped smartphones. Outside, giant LCD screens filled every corner, and the streets were litter-free. I was in awe: New York seemed downright medieval in comparison (the city is only now getting wi-fi installed on select subway platforms). Yet after a few weeks, I started craving a change of scene away from all the hustle and bustle. It turns out that I didn’t have to travel far—beneath Seoul’s high-tech exterior, there’s plenty of historical charm and hidden greenery. If you’re planning to visit the metropolis, here are five things you should try to unwind:

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Dispatch from Seoul: Gradient Lipstick is Huge Right Now

South Korea has become ground zero for beauty innovation in the last few years (BB creams, anyone?). Lucky for us, former Birchbox copywriter Mai is teaching English in Seoul this summer—and sending us weekly updates about her finds in beauty, food, and beyond. This week, she gives us the scoop on the hot lipstick trend sweeping the nation. 

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Korea is always one step ahead of the rest of the world when it comes to beauty trends—so allow me to predict that by this time next summer, American women will be wearing gradient lipstick, a look that’s being sported by approximately 98 percent of the female population right now in Seoul. (Okay, that’s me guesstimating a little, but it seems like everyone is wearing it!)

While this trend may sound as bold as, say, bright blue eyeliner, it’s actually demure and natural-looking when done right. I learned from my photogenic subject Irene that the best way to get the look is to start by dusting your lips with a beige face powder, apply a nude lipstick, then finish with a bolder hue. Read on to get the full scoop! 

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Dispatch from Seoul: 7 Fascinating Korean Beauty Products

South Korea has become ground zero for beauty innovation in the last few years (BB creams, anyone?). Lucky for us, former Birchbox copywriter Mai, is teaching English in Seoul this summer—and sending us weekly updates about her finds in beauty, food, and beyond. Here, she rounds up the coolest beauty products she’s spotted in her short time on the ground.

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Sheet and clay masks come in a jaw-dropping array of varieties here in Seoul. 

I didn’t realize how truly prevalent beauty culture was in Korea until a recent trip through a subway station in Gangnam, the trendy neighborhood south of the river that bisects Seoul. Wedged in between a coffee stand and a convenience store, a popular beauty boutique called Nature Republic was advertising a sale—and it was packed with groups of women silently elbowing each other as they rifled through nail polishes and BB creams. The way they were clamoring for products reminded me of how New Yorkers fight over designer jeans at the legendary Barney’s Warehouse Sale.

Though I avoided the underground shopping spree, my curiosity was piqued, and in the course of a single day I visited a slew of beauty stores. Korean outposts feature a wider range of products than I ever could have imagined. Even after years of testing products for Birchbox, I was blown away by the selection. Here are some of the products that caught my eye.

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