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15 posts tagged sedu

VIDEO: How To Curl Your Hair With A Straightener

Who needs two tools when one will do the job? We’ve come to rely on our flat irons for way more than just straightening locks and smoothing frizz—nowadays we’re even using it to curl our hair. In this week’s video, Birchbox staffer Bridgette shows us how to get the look. 

Straightening and curling is just the beginning for our favorite Sedu Revolution Flat Iron

Get Kristen Wiig’s Tribeca Film Fest Look


Kristen Wiig is one of our favorite comediennes. The SNL star is smart, sassy, and gorgeous—but what’s best about her is that she can go be ladylike and feminine one minute, and then let loose and be completely ridiculous the next. (For reference, please see Bridesmaids.) It’s a skill that we all wish we could master.

At this weekend’s Tribeca Film Festival in New York, Wiig debuted a drop dead red carpet look at the premiere of her new movie, Revenge for Jolly! Her tousled waves and muted makeup were a perfect sophisticated style for spring. Here’s how to get the look:

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Sedu Revolution Flat Iron: Gift of the Day

‘Tis the season, which can mean only one thing: You are in search of great holiday gifts. Well, look no further. Whether you’re stumped about what to get a co-worker, your dad, or your bestie, we have something for everyone on your list. Check back every day this month for a new dose of gift-giving inspiration — and get ready to deck your halls with much more than holly. 

Why This Makes A Great Gift: We all lust for straight, shiny hair, but no one wants to spend hours wrestling with their hot tools. Problem solved with this genius flat iron, which heats up in just 25 seconds and delivers pro results — no tug-of-war required. Hands down the best flat iron we’ve ever used, we especially love that the ceramic plates add shine and zap frizz.

Perfect For: Your curly haired friend who’s addicted to heat styling, your well-groomed sister, and yourself.

Price: $159.99, available on

Find more great gifts on our Holiday Gift Guide.

The Perfect Blowout: Guest Blogger

The moment you start reading Alex Yeske’s dreams + jeans blog, you know one thing for sure: the girl has excellent taste. Musing on everything from fashion to beauty to design, the recent Syracuse grad has a knack for spotting pretty things — a skill that no doubt serves her well in her day job as a graphic designer for Madewell. This week, we’re lucky enough to have her guest blogging for us about everything from her beauty must-haves to how to get the perfect blow dry.


My hair is naturally wavy and tends to get frizzy when there’s any sign of humidity. To keep my strands manageable and sleek, I have to blow it dry. Here’s my step-by-step to achieving the perfect blowout.

Tools you’ll need: A blow dryer with a nozzle, a round brush, leave-in conditioner, frizz tamer, and clips.

1. While hair is still very wet, spray a leave-in conditioner or detangler on it. (If you spray once your hair is already dry, you’ll end up with sticky strands.)

2. If you have bangs, dry them first to prevent any annoying cowlicks or waves from getting out of control. Be sure to have a nozzle on your dryer!

3. Without using a brush, get some of the moisture out of your hair by throwing your head over and using your dryer. Be careful and don’t let your hair get too dry.

4. Now apply a frizz tamer. I love using Moroccan Oil. Only apply from the middle of your hair to your ends.

5. Start with the back of your hair and pull sections forward as you dry. I started using a boar bristle brush and it’s made a huge difference. Work your way forward piece by piece. Keep each section small and make sure to layer the hair evenly on the brush for the best results.

Enjoy your straight, frizz-free hair! And remember, practice makes perfect so don’t beat yourself up if you don’t get it right away.

In case you’re interested in a super-clear visual, check out our video on how to master the blow out.

Reading List: Hurricane Season

kate spade ny image via

If the weatherman has anything to say about it, then you’ll likely have lots of time to read this weekend. The East Coast has had quite an eventful week in terms of natural disasters, so while we’re looking forward to the weekend, some of us will most likely be evacuating. So much for one of the last summer weekends! Here’s what we’ll be catching up on while Irene threatens our coastline.

  • U.K. beauty site, Feel Unique, and artist Duncan Cargill have teamed up to recreate the most famous works of art in the world. The difference this time around? These pieces are all ‘painted’ using cosmetics such as nail polish, eyeliner, foundation, and lipstick. The stellar works are being auctioned off this week to benefit three different cancer charities. [Bella Sugar
  • We’re all for splurging on beauty products that we love and that really work, but we have to draw the line somewhere, right? Sedu, the hair tools company that usually retails between $60-$160, is coming out with the mother of all hairdryers. It has 18 different speeds, weighs barely anything, and is more eco-friendly. What’s not to love? Well, the $700 cost, for starters. [The Find]
  • We’re pretty big kate spade ny fans over here in pink land (we sell the brand’s awesome Twirl fragrance), so we were super excited to see the line’s new fall 2011 campaign images and video featuring Bryce Dallas Howard. Click through to see behind-the-scenes clips. [Fashion Etc]
  • Brazillian blowouts have been on quite a roller coaster. First, they were crazy popular, then they were crazy controversial because they contain potentially harmful levels of formaldehyde. Now, the debate may be laid to rest, one way or the other, when the Cosmetic Industry Review determines whether or not the process is safe on either September 26th or 27th. Either way, the beauty industry is stepping up to the plate and developing similar, formaldehyde-free professional treatments, including Concen-straight from Bumble & bumble. [Fashionista]
  • And because we know you probably can’t really hole up in your home all weekend, Beauty High has a few ideas for ‘hurricane-proof’ hair to get you through in style. [Beauty High


While you’re loading up y2k-style on emergency rations, why not stockpile your beauty products, too?