2 posts tagged salon effects
This week, we’re lucky enough to have the uber-talented Grace of Stripes and Sequins on board for a week of blogging fun. So far she’s inspired us to try cheery blushes and coordinate our makeup with our accessories; now she’s schooling us in proper nail art application.
Working in brand management, one of the most interesting launches I’ve ever worked on was Sally Hansen’s Salon Effects. Everyone refers to them as the “Sally Hansen nail stickers,” but what’s interesting about these is that they actually aren’t stickers — they are strips of real nail polish that adhere to your nail in seconds, giving you a manicure that lasts up to ten days. (To remove, you simply take them off with nail polish remover.) I’ve applied these everywhere — in the back of a cab, at work, you name it. But I’ll be the first to admit that they are a little tricky to get the hang of. When the Birchbox girls found out that I had worked on the launch, they immediately asked me for tips.
First and foremost, you absolutely must start with clean, dry, smooth nails. The kit comes with a little buffer stick. Buff your nails and then give them an extra swipe of nail polish remover to eliminate any trace of dirt or oil. (Even the smallest amount of oil on your hands can affect the wear of your manicure – so keep this in mind next time you paint your nails, too!) The next tip is to use warm hands. Rub your hands together a few times to warm them up, and then warm the strip before you apply (which you do by removing the adhesive backing). This will make the strip more flexible and help you to get the best possible fit for your nail. Lastly, press them down – hard! The kit comes with a cuticle stick. After applying the strip to your nail, run the angled edge of the stick along the perimeter – this helps to really seal the strip.
Do these three things and you’ll have a long lasting manicure. My personal three favorite shades are the Electric Shock (shocking neon yellow), Misbehaved (fishnet pattern), and Laced Up (black lace over a nude background).
Learn more about Sally Hansen Salon Effects and the nail art trend in our handy guide.
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