1 post tagged reign in spain
On Tuesday, Birchbox had a B-I-G day. We unveiled a new look and feel—and logo!—and debuted Birchbox France and Birchbox Spain. But the fun doesn’t stop there. To celebrate our growing global brand, we decided to include something extra special in the June boxes.
This month, every single subscriber in all four countries (US, UK, France, and Spain) will be receiving a custom-created shade of Color Club nail polish. And appropriately, given the travel theme, the minis in our Birchbox + Color Club Wanderlust collection take inspiration from our international headquarters.
Each of the shades has its own story, and the first step was creating mood boards (a favorite procrastination tool) to help us determine exactly what we wanted each shade to look like. Here’s a taste of our creative process: