Even models like Karlie Kloss are routinely photoshopped for magazine spreads. (Photo: MagXOne)
How skinny is too skinny? If you’re a model, casting agent, or magazine publisher working in Israel, that question has just been answered for you. Israel has enacted a new law—effective as of January 1—forbidding models with a body-mass index (BMI) below 18.5 from appearing in ads and editorial spreads.
As the Wall Street Journal reports, the law also requires publications to tell readers when they’ve altered images of models to make them look skinnier. The measures are designed to put healthier-looking models in the spotlight, but it should be noted that they only apply to images produced in Israel, not those imported from other countries.
What happens to a re-touched image before (left) and after (right), according to one Photoshop pro. (Photo: iStock)
Want to know more about the conversation around retouching? Find out about the Great Photoshop Debate.
Back in May, we told you about Julia Bluhm, the 14-year-old who petitioned Seventeen with 25,000 signatures to stop photoshopping young models within its pages. Well two months later, the magazine has given a gutsy and admirable response. In the upcoming August issue, editor-in-chief Ann Shoket’s letter includes a “body peace treaty” promising readers that the magazine “will never change girls’ body or face shape” and it will only have images of “girls and models who are healthy.” Huzzah!
A teenager from Maine is petitioning Seventeen to print images of real girls, without any photoshop enhancements, in an effort to help young women accept themselves exactly as they are. Julia Bluhm, a 14-year-old from Maine, has started a petition on change.org asking the youth publication to print at least one photoshop-free spread per month, and she’s getting enough support behind her to really make a difference.
We’re already fans of actress Cate Blanchett for her blockbuster talent and unfailingly elegant style. Now we have another reason to love her: the 42-year-old star recently appeared on the cover of Intelligent Life magazine without any photo retouching. If you’ve been following our blog, you’re familiar with all the crazy Photoshopping that goes into magazine photos and advertisements, so you know that this is a big deal. The Wall Street Journal blog has already weighed in, as have Beauty High and other beauty sites. Our take? Blanchett looks gorgeous. We’d love to see more covers like this.
What do you think? Tell us in the comments!
Another dispatch from the seemingly never-ending Photoshop debate. Britain’s Advertising Standard Authority has banned Rachel Weisz’s new ad for L’Oréal Revitalift Repair 10 due to, of course, too much photoshopping.
Beyoncé’s new ad promoting her album “4” has added more fuel to the Photoshop fire (for reference, see here, here and here). The singer, decked in a crocheted bikini and rolled World War II-style hair, appears to have digitally lightened skin to make her look more porcelain.
Fotoshop by Adobé from Jesse Rosten on Vimeo.
Whether it’s makeup companies getting busted for enhancing eyelashes or beauty ads making a splash for refusing to retouch, Photoshop has been getting lots of attention lately. Naturally, it was only a matter of time before someone made a spoof video of the situation. A big thanks to Liza from FOOD CURATED for sending us this clip, which is well done and hilarious. We especially love the tag line: This commercial isn’t real, neither are society’s standards of beauty.