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The Surprising Trick You Should Use to Find Your Perfect Red Lipstick

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Jouer’s Perfect Red Collection, from left to right: Lana, Simone, Grace, Sophia, Ava. (As you can see, somebody loved Grace a lot.)

Even if I’d love to rock a gorgeous no-holds-barred bold lip everyday, the truth is that on a regular basis I love more natural looking makeup. I recently discovered Jouer, a brand that’s synonymous with crafting beautiful looks using eye-catching colors, while somehow keeping the overall feel very au naturale.

The coolest trick that I’ve learned from the brand lately? Well, for one: Everyone has a perfect red lip color that they can wear all the time (without feeling intimidated). And two: The secret to which red you should be choosing lies not in the makeup aisle, but in your closet. Jouer has created a smart system to help you identify your most flattering shade of crimson using their Perfect Red Collection as a guide. Here’s how it works:

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