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9 posts tagged ouidad

Sleek and Defined on the Runway: Guest Blogger

When it comes to hair, stylist Amalia Moscoso of The Hair Dame knows what she’s talking about. From the latest and greatest products to the hottest celebrity hair trends, Moscoso has a range of expertise which she’ll be sharing all week long right here on the Birchbox blog. 

Fashion weeks around the world have finally come to a close and we’ve carefully taken note of all the fantastic hair trends that appeared on the runway this season. We saw many styles from complicated updos to giant curls, but one trend in particular remained consistent throughout the shows and unlike the many avant garde gowns, this look can easily be worn everyday. 

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5 Products That Totally Saved My Damaged Hair

If you get a brand new hairstyle that usually means a whole new hair care regimen. (Photo:

Just before Labor Day this year, I colored my hair for the first time ever. I usually have your run-of-the-mill sleek Asian black hair, and felt like I needed to make a big change—so I got serious red highlights. (Thank you, Mad Men for the inspiration.) While I love the color and the touch of sass that came with it, learning how to handle dyed strands—no lying on white pillow cases while hair is wet!—has taken me on a whole new hair care journey. Here are five products that I’m using to keep my newly tinted tresses happy and healthy:  

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The Never-Ending Battle With Curls: Hairistocracy

We’re guilty of sticking with the same hair cut for years—if it’s not broke, why fix it?—but that can be a little boring. But not everyone has our issue. Paulina, one of our amazing operations associates, is always eyeing new cuts and styles. She’ll be sharing her tress inspiration and tips every other week here via her Hairistocracy column.


Whether it’s twist-tight ringlets, frizzy waves, or tense tresses, curly haired girls have plenty to stress about. And most of us have stories of the crazy lengths we’ve gone to for curly hair perfection. This week’s post is inspired by Ouidad’s hilarious new ad for how to get frizz-free curls.  Click through to see the video!

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Work It: Rainy Day Hair

It’s shaping up to be a pretty rainy week here in the Northeast, which means you better keep your umbrella-ella-ella on hand and prepare to fight the humidity. Here are a few things you can do to keep your hair looking fabulous.

Before You Style: Moisturize, moisturize, moisturize! Use a deep conditioning treatment to beat the frizz before it starts. Carol’s Daughter Monoi Repairing Hair Mask repairs damage after just one use and seals moisture in.

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Ouidad Curl Casting Call in NYC

There have certainly been times when I’ve thought to myself, “Wow, wouldn’t it be great to be a model?” Actually, there are lots of times when being a model isn’t so great — being forced to stand for hours while people poke and prod them and having their weight scrutinized constantly, not to mention being pigeon-holed.

But hair models are a whole other situation! They get the perks of being a model (free things, attention), without the un-fun stuff. That’s where Ouidad Salon comes in. The curl queen and her stylists are recruiting for wavy and curly hair models to participate in styling training sessions this fall. Models will receive a free haircut and styling under the supervision of a trained Ouidad educator who matches their style and features. Visit the Ouidad site to find out more and apply to participate!

Training sessions will take place at 37 West 57th Street, 4thFloor on September 18th, September 19th, October 9th, and October 10th, 2011. 


Need some styling products for your curly hair? Visit our Birchbox Shop to see our favorite Ouidad products and learn more about why we love Ouidad so much.

NYFW Beauty: Guest Blogger

We’re always looking for good sartorial inspiration, which is why we regularly turn to PR exec Jaimen Sfetko’s Tumblr, Jaimen Lee. Documenting her own stellar (and quirky cool) style, Sfetko gives us a daily dose of outfit envy — and has us wishing she did costume changes throughout the day. Naturally, we’re curious about the savvy New Yorker’s product picks, too. This week, Sfetko is guest blogging about her beauty musts and today she’s discussing her New York Fashion Week essentials.

New York Fashion Week is in full swing and it’s a busy, jam-packed schedule for fashion and beauty bloggers alike. Rushing from show to show leaves little time for touch-ups, so you need products that will last. Here are my must-haves for New York Fashion Week that help to keep me fresh all day long.

  1. Something that Does It All: I received Nuxe’s Huile Prodigieuse® / Multi-Usage Dry Oil  in last month’s Birchbox and like the product description says, it really can be used for everything. Not only does it moisturize my cuticles and minimize my frizz, I also love adding it to a matte shadow to take my lids from day to night.
  2. Control Your Hair: Wouldn’t it be wonderful if there wasn’t such an awful combination of heat, humidity, and rain in the city this week? Unfortunately, there is, so coating hair in Ouidad Climate Control Heat and Humidity Gel is a must first thing in the morning.
  3. Keep Your Eyes Open: Yes, it’s true: NYFW means no sleep. But why let everyone else know how much you’re suffering? Anastasia Lash Lifting Mascara perks up your lashes making your eyes seem bigger and giving you the appearance of looking wide awake.
  4. Neutral Nails Are A Must: We all want to make a statement by looking fabulous at shows and it’s always tempting to try the latest nail trend at the salon before fashion week starts. But the reality is that between snapping photos, blogging all night long, and the general insanity of a packed schedule, a neutral shimmery color is your best bet. Zoya's polishes last forever and a chip with one these beige shades doesn’t equate to the end of the world!

Good luck all you fashionistas! Read the rest of our NYFW coverage here.

Basquiat Goes to Hawaii: Timo Weiland Spring 2012

Designers Timo Weiland and Alan Eckstein may have sent feminine prints and floaty chiffon down the runway during their first Lincoln Center show last night but backstage, Ouidad hairstylists and NARS makeup artists were channeling tomboys.

Taking Weiland and Eckstein’s inspiration — the artist Basquiat goes on vacation to Hawaii — as direction, Ouidad created hairstyles that were natural, soft, and a bit of a departure from her signature curls. Stylists used small amounts of Climate Control Heat & Humidity Gel, Tress Effects Styling Gel, and PlayCurl Volumizing Mousse on models before pulling hair into loose, low ponytails and twisting under. Some were finished with oversize, backwards baseball caps while others were twisted into more polished twists.

We also caught up with James Boehmer, Director of Global Artistry for NARS, who was responsible for the makeup backstage. The look was similarly vacation—inspired, but with a retro 70s twist. On skin, they used NARS’s new Pure Radiant Tinted Moisturizer (out this spring) and Pressed Powder in Beach for a matte, warm look and kept the eyes neutral. The emphasis was on the bright, flushed cheeks, a nod to legendary 70s French photographer Guy Bourdain. The makeup artists used a mixture of Dolce Vita and Exhibit A Blush to get the exaggerated flush. Finally, they finished the look with beige shimmer eyeshadow down the bridge of the models’ noses and a touch of rose Vaseline down the nose and on the bow of their lips to mimic perspiration. 


Keep checking back all week for our NYFW coverage! Shop all our favorite Ouidad and NARS Products in the Birchbox Shop!

Curly Hair Tips for Spring From Ouidad

Ouidad putting the finishing touches on a model’s hair at the Rebecca Minkoff F/W 2011 Show.

Unfailingly, every spring the gorgeous beachy waves and bombshell curls start popping up on our radar, giving us serious hair envy. But it takes a lot of work to get that undone, effortless look. We went to hair stylist and curl expert Ouidad to get advice on getting the perfect waves (even when it’s humid out!). For Ouidad, this spring is all about getting natural curls and a sexy, romantic texture in your hair. She let us in on a few tips.

The best way to prevent humidity-induced frizz is to make sure hair is hydrated and moisturized. For Ouidad, that starts with frequent deep treatments. That way, she says, “Your styling is not about repelling water; it’s about working with the moisture in the air.” The next step is a leave-in conditioner, like Ouidad’s Moisture Lock, followed by a frizz controlling gel. Ouidad works her Climate Control Heat & Humidity Gel through hair in a “rake & shake” motion to prevent flat hair on top and a pouf near your ends. After distributing the gel throughout your hair, simply rake your fingers through the hair to your ends, and then shake back and forth for a defined curl without any flyaways.

If, on the other hand, you have straight locks that are just begging for some curl, use a volumizing mousse like Ouidad’s PlayCurl and distribute through hair with the rake & shake method to achieve a sexy wave. See our post about the hair Ouidad created for the Rebecca Minkoff F/W 11 show for more.


Find more of our favorite hair tamers in the Birchbox Shop!

Modern Gypsies at Rebecca Minkoff Fall 2011

Photos by Kristen Somody Whalen.

Rebecca Minkoff’s classic Morning After Bag has been a cheeky consolation prize to thousands of young women making the way home from an evening rendezvous since 2005. In just six years, Minkoff’s eponymous collection has expanded beyond that still-popular bag to include bracelets, apparel, a men’s accessory line, and most recently, shoes. Throughout, the designer’s easy-chic style and winky details have made her bags and clothes a natural choice for downtown and uptown girls alike. Minkoff’s Fall 2011 runway show on Friday showcased the same indelible cool we’ve come to expect.

Read on for the makeup:

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