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Birchbox Has a New Look + What it Means for You!


Early this morning, we flipped the switch on our website (and this blog) and unveiled an updated style and logo that represent the next chapter for the Birchbox brand. Today is also the debut of Birchbox FR and Birchbox ES, and we’re thrilled to celebrate our new look with our four international teams. 

As much as we l-o-v-e our visual overhaul, we’re even more excited about what it represents: our commitment to evolving Birchbox to bring you the best discovery experience possible. Here are just some of the recent tweaks we’ve made:

More Personalization

We’ve added questions to your grooming profile that will allow us to send you more of what you want and less of what you don’t. Log in to view the updated profile.

A Revamped Look

Birchbox has grown up a lot since our early days. Our new style better represents our brand’s personality: fun, sophisticated, and authentic. We can’t wait to hear what you think! Read our Creative Director’s take.

Improved Site Features

We’ve tinkered with our product search to help you find what you want faster and easier. Our new favorites feature allows you keep all your discoveries in one place. Learn about Favorites.

More Ways to Discover and Shop

We continue to expand our Bonus Shop, with offers that allow you to add amazing products or samples to your full-size orders. Check out the Bonus Shop.

And we’re not stopping there! While we will take a moment to toast our new look today, our phenomenal team is already hard at work on the next round of improvements to make the Birchbox shopping experience even better.

Thank you,

Katia & Hayley

Birchbox Co-Founders

Want to find out what all the fuss is about? Here’s how you can become a Birchbox subscriber.

Do Women Over 60 Need Their Own Makeup Line?

Photo: WWD, a Baby boomer lifestyle website, has just launched a mineral makeup line called Fabulous designed specifically for aging beauties. The founder of the site, Andrea Warshaw-Wernick, who has appeared on the Real Housewives of NYC, created the line using a sophisticated and muted color palette, veering towards classic shades that are flattering on everyone. WWD reports that the highly pigmented color extracts used in the products were created with aging skin types in mind.

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What’s on Mollie’s Desk?

Welcome to the first edition of: What’s on Mollie’s Desk? Or, as I like to call it: Gah! Clutter! I’m currently writing about orange lipsticks, stellar skincare, and sweet holiday gifts. Some star products I’ve come across recently:

Blow’s Blow Up Thickening Mist: This light spray basically fattens up your hair (one case where bulk is better!) to make it look full and voomy (Hayley’s fave word). I have naturally straight, fairly silky hair that doesn’t do much — until I use this spray. I spritz all over, give it a quick blast with the dryer, and all of a sudden I have myself a ‘do.

Guerlain Kiss Kiss Liplift: As a recent lipstick convert, I am now dealing with issues like crackage, creasing, and feathering. So complicated! The solution to all those issues is a fantabulous lip primer. Guerlain’s version is a thick, slightly tacky formula that coats lips and makes sure your lipstick goes on smoothly and stays where you want it to. Cause really, who wants orange smears everywhere?

Givenchy Rouge Interdit Fruity Orange: I’ve been fairly vocal about my love of fuchsia and red lipsticks, but lately I’m on an orange kick. Tangerine lips were all over the Spring 2011 runway shows, but I’m impatient and I want to try them out now. Luckily they look great on a untanned face and cheers up blah winter clothes. Givenchy’s Fruity Orange is a cross between coral and salmon and has just enough sheen.

Obsession: Jouer Weekender

I’ve never been accused of being a minimalist — why pack one lipgloss when you could pack four? — so I tend to stay away from all-in-one kits. But I am completely smitten with Jouer’s four-piece Weekender collection. The products are all interlocking (think Legos meets compacts) so that they click together in a tidy, easy-to-pack way. They’ve got everything covered: a trio of matte shadows in pretty neutrals; a versatile translucent powder and natural-looking bronzer; a creamy cheek tint and highlighter; and a warm copper gloss. At $58, it’s a pretty amazing value. Throw it in your bag with some tinted moisturizer and mascara and you’re set for a short trip. (Or, if you’re me, it’s handy for transitioning from the office ‘hot mess’ look to a more presentable nighttime look.)

Brand to Know: Sulwhasoo

Korean skincare company AmorePacific has long been an insider fave for their ultra-luxe creams and serums that combine science and tradition. This month’s Birchbox Crush, Kim Phan, swears their Time Response Skin Renewal Cream works miracles on travel-wrecked skin. Now AmorePacific has brought their sister line, Sulwhasoo, to the United States.

If AmorePacific is the rigidly chic older sister, all tailored black dresses and Louboutins, then Sulwhasoo is the hippie gorgeous younger sister who teaches yoga and designs her own organic cotton fashions. The company’s skincare philosophy is that there are yin and yang ingredients and for effective products, you have to balance both types. All their products are made from traditional Asian herbs and ingredients, such as Korean red ginseng, white lily, and Chinese lotus.

Don’t let the herbal ingredients fool you — the serums and signature cream are just as pricey as the fanciest European tincture. But the products we’ve loved, namely the Cleansing Oil that breaks up makeup and leaves skin soft and the peel-off Skin Clarifying Mask, pack a huge punch for the price. Here’s hoping they bring their famed facials to NY soon!

Davine’s Two-in-One Magic Wash

Some people remember playing with their grandmother’s cold cream or spritzing their mother’s Chanel No. 5. But my earliest product memories are of tingly peppermint Dr. Bronner’s Magic Soap. We always packed an economy-sized bottle of the Dr. Bronner’s when we went on overnight sailing trips or vacations because it was the ultimate do-it-all: shampoo, body wash, hand sudser, and more.

Recently, I discovered what might be my new vacation staple: Davine’s Authentic Cleansing Nectar. Unlike Dr. Bronner’s, which, truth be told, could be a little harsh, this wash has essential oils to moisturize. It left my hair slippery and shiny, and has a fresh, unisex scent. And, since it’s a two-in-one, it qualifies as a practical - definitely a win-win purchase.

Lost in Sephora Land

Via Flickr

Last week, Thanh and I went to Union Square to meet with hair stylist Jeff Chastain, who is being kind enough to lend us his gorgeous penthouse salon for a video shoot. While we were waiting, we did what any self-respecting beauty peeps would do: headed to Sephora for market research. I hadn’t been in the beauty mega-store for awhile and had forgotten how intimidating it can be. I saw a wide-eyed girl being given the hard sell on the Temptu airbrush foundation (a devilishly tricky product), and another poor NYU student standing in front of the Givenchy display, looking baffled by the medieval club-like wand of the PhenomEyes mascara. I wanted to take her by the hand and help her, but in New York that tends to freak people out. And so, Thanh and I wandered around the store on our own, happily playing with products - I finally tested out Amazing concealer I have been hearing so much about (really thick, but goes on smoothly), and Thanh found the perfect Givenchy red. We decided to wait to buy, though, unlike the girls being shepherded to the registers with overflowing baskets. And, as we were leaving, I noticed that Sephora is selling samples of some of its best products for… $10.

AquaFresh Look, Modern Tech: Stila’s One-Step Correct

Does this

remind you of this


Maybe it’s just me. But I digress. Stila is known for fun, innovative products — witness the mindblowing Custom Color Blush. (Do they just have a cadre of mad beauty scientists running quirky experiments around the clock?) Their latest, One-Step Correct, is a multitasking primer that uses classic color theory to address three skin woes: green neutralizes redness, lavender perks up dullness, and peach adds overall brightness. It slides on easily and dries matte, which is great in this sticky weather. Even under tinted moisturizer and translucent powder, my skin feels clean and my makeup lasts longer. Magic!