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Happy 70th Birthday Betsey Johnson!

Tuesday night’s raucous Betsey Johnson show was not only a retrospective of the designers’ rocker duds from the 60s till now, but also a banging birthday party for the freshly minted 70-year-old. In honor of Betsey, models were given ’80s style crimped hair and cleopatra-esque eyes.

Lead stylist John Reyman from Aveda created the throwback hairstyle section-by-section, first spritzing a protective layer of Control Force hair spray before using a crimper. To reduce frizz, hair was brushed out with the fingers and then back-combed around the parietal ridge to create volume. “It’s inspired by Betsey Johnson herself,” said Reyman. “Her kind of fun, crazy hair—it’s 80s and it’s crimped, it’s par-tay. Think White Snake circa 1987.”

Models posing with a Baked By Melissa mini-cupcake dispenser.

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Long-lasting Makeup Tips from College Girls Who Know

In honor of back to school season, we thought it would be fun to share some insights from a few of our favorite savvy students—the girls over at Dormify. This week, they’ve tapped into their legion of style advisors to give us tips on long-lasting makeup, the best way to organize your products, and how to look bright-eyed after a long night. 

With school back in session, a lot of college women are going through sorority recruitment. Here are a couple tips from our style advisors on how to make your makeup last from AM to PM. 

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LA’s Fashion Elite Reveal Their Summer Beauty Picks

We fell hard for Natalie Alcala last fall, when the LA-based writer and blogger spent a week guest blogging for us. In fact, we loved her posts so much that we asked her to be a contributing editor. In addition to blogging for us once a week, she’ll also be writing for the Birchbox Magazine and keeping us up to speed on all things fashion, beauty, and fun.

Greetings from Las Vegas! I’m one of 30 official bloggers at MAGIC—the world’s top marketplace for apparel and accessories. It’s been a true blast out here bonding with some of LA’s top fashion influencers. (Check out the #RoadtoMAGIC blog here to follow our adventures.) I checked in with four of my lovely trip mates to see what beauty products they can’t get enough of this summer.

Bethany Struble of Snakes Nest

1. Homemade Rosewater: “I literally make it over the stove. I love it because it’s so light and all natural. I use it as a toner, too.”

2. Benefit Hoola Bronzer: “This is a non-shimmery bronzer in a natural brown hue.”

3. CoverGirl Lash Blast Mascara: “I love it because it’s so cheap and fantastic.”

4. Urban Decay Naked Palette: “It has every color you need! It’s so versatile.”

5. Benefit Posietint: “It’s the perfect shade of pink for your lips and cheeks.”

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Maybelline Launches Limited Edition Mascaras In Four Fun Colors

We can’t wait to try Totally Teal and Pop of Purple on our peepers. (Photo:

Maybelline’s Great Lash is one of the best-selling mascaras of all time—meaning that there are a lot of serious devotees out there. And the brand’s latest news will undoubtedly send the formula’s addicts into a tizzy: Maybelline has just released four brightly-colored, gorgeous limited edition Great Lash mascaras. Run, don’t walk, to the drugstore immediately.

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Who is Your Non-Celebrity Beauty Icon?

Based in Washington D.C., Ayren Jackson-Cannady is so savvy that we wished she lived closer to NYC so that we could swap products with her. This beauty writer knows what’s up (she’s written for Fitness, Glamour, and Gloss Daily) and we’re excited to have her sharing her know-how and multi-culti beauty expertise as a contributing editor.

Ayren’s little sister.

I have a dozen or so beauty icons: Dita Von Teese and her sultry burlesque look, Elizabeth Taylor in Cleopatra, Beyonce in anything—and that’s just to name a few. But, when it comes to retro beauty, my biggest inspiration is my younger sister. 

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7 Fab Eye Products To Help You Get Through Sangria Season

You’ve probably heard by now that we’re teaming up with Glamour for our July Birchbox. To help celebrate this awesome partnership, the gracious Girls in the Beauty Department will be sharing their beauty expertise with us for an entire month. Lucky us! 

Summer (a.k.a. patio drinking season) is upon us, which means that the likelihood that you’ll be staying up past your bedtime on school nights ranges from 30% (Tuesdays) to 70% (Thursdays). If you’ve suddenly found yourself in the market for a stellar under-eye circle zapper, a magic eye de-puffing product or even just some miraculous concealer that makes you look as though you spent a quiet evening at home, drinking water and watching French documentaries (as opposed to, say, watching the clock strike twelve while enjoying some al fresco libations with some rowdy friends), you’ve come to the right place.

As both the weather and my social calendar have warmed up, Estee Lauder’s Idealist Cooling Eye Illuminator has become my newest makeup bag bestie. Slightly tinted and totally soothing, it brightens up my eyes without making them look sparkly or heavy with product. And every morning I dab some on, I think:

A) Oh man, this makes my skin feel like butter. Like fancy French butter. I’m hungry.
B) I did not need that last glass of chardonnay.
C) I wonder if it’s possible to bathe in this. As in take a bath. In a pool of Eye Illuminator. Never mind, that’s a gross idea. I need coffee.
D) I’ve gotta tell the blog ladies about this. It’s like the real deal. Is anyone else using this? Jeez, it’s fantastic.

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Hot Pink Lips for Summer: Guest Blogger

This week’s guest blogger, Vida Lee, hits close to home for us—literally! She’s a beauty guru based in our hometown: New York City. Aside from being a product addict, she’s also a medical school student (whoa!) who makes time on the side for her pretty blog, P.S. It’s Vida. Over the next few days, the smarty savant will be sharing her greatest tips and tricks for staying prepped and primed for summer.

Summer is all about bright colors, which makes it a bit difficult for a neutral lover like myself to come out of her shell. Here are some products I love to use which keep my look simple while I’m sporting a statement lip:

1. Maybelline Lasting Drama Gel Eyeliner: When I want to keep eyes simple, I use this gel eyeliner to create a thick black line with a flick. It’s creamy and smooth, long lasting, and has a great intense black color.

2. Prestige My Blackest Lashes: This mascara works wonders for separating and volumizing—with two coats, you’ll have jumbo, thick lashes that add the perfect touch of drama to an otherwise simple eye.

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A Beauty Chat with My Mom, Rose

We fell hard for Natalie Alcala last fall, when the LA-based writer and blogger spent a week guest blogging for us. In fact, we loved her posts so much that we asked her to be a contributing editor. In addition to blogging for us once a week, she’ll also be writing for the Birchbox Magazine and keeping us up to speed on all things fashion, beauty, and fun.

In honor of Mother’s Day, I sat down with my beauty idol to learn more about her best secrets, the discontinued products that she wishes would be reissued, and the one tried-and-true product that she’s been using since high school. (Try this Q&A with your mom on Sunday—you’ll learn so much!)

What was your earliest beauty memory?
“I used to really love flipping through Cosmopolitan magazine—that’s where I first discovered vanity. My favorite model was Cristina Ferrare. I also loved Marilyn Monroe and Sophia Loren. I even used to fake Marilyn’s beauty mark with a pencil!”

So funny! Who taught you how to put on makeup?
“I think I taught myself really, but I also got some tips from your Auntie Esther [her sister-in-law]. I first started experimenting with mascara because I was so amazed by how long it made my eyelashes look.”

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Cream vs. Powder Blush (And Why Cream Wins): Guest Blogger

This week’s guest blogger, the lovely Alissa Kelly, offers up fun fashion and beauty advice on her blog, Feeling Good. (Our favorite feature? Kelly’s fun nail posts!) We love her optimistic attitude and useful tips. Up first: the pros and cons of cream and powder blushes.

For most of my makeup-wearing life, I went the powder blush route. Then I discovered cream blush and haven’t looked back since. The product that converted me? Maybelline’s Dream Mousse Blush.

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Drugstore vs. Designer Cosmetics: Guest Blogger

The dynamic duo behind Beauty Bender, Kathryn Romeyn and Alexis Johnson, have an impeccable eye for deciphering up-and-coming cosmetics trends and finding experts to give the lowdown on how to wear them. (It must be the decade’s worth of magazine curating experience they have between them.) We can’t get enough of their gorgeous site, and happily, for a whole week they’re sharing all of their beauty insight on our blog!


1. Lip Balm

Still produced with the same formula as in 1899, when the company started, Bag Balm is our hands-down secret weapon. The emollient, antiseptic ointment is unparalleled for softening hands, feet, and most especially lips.

It’s hard to find a lip product that doesn’t just moisturize and plump, but adds the perfect tinge of color, includes SPF, and smells incredible—but doesn’t taste like anything. This balm contains technology that tints everyone’s lips differently, in concert with their distinct chemistry. Turns out, it’s addictive.

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