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37 posts tagged mascara

Birchbox Staffers Share 5 of Their Fave Mascaras

Mascara is one of those products that’s a total game-changer. Great formulas can immediately make your eyes appear brighter, wider and more awake without leaving behind telltale smudges—and for that reason it’s one of the must-have products on every Birchbox staffer’s desk. But eyelashes come in all varieties—some are short and thick, some are long and thin—which is why we asked five team members with different lash types to tell us their top mascara picks.


Normal: IT Cosmetics Hello Lashes

"I’ve recently fallen in love with the It Cosmetics formula. It doesn’t smudge or flake and a few coats makes my lashes full and thick. Also, the lash ball at the tip of the wand makes getting my lower lashes so much easier." —Meredith Stebbins, Editor and Senior Manager, Traffic & Trends

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The Secret Behind Juliette’s Killer Lashes


The image on the top left shows Juliette—gasp!—sans mascara. After two coats of Benefit’s they’re Real!, her lashes transform from short, light, and stubby to long and luscious (shown at top right.)

Last week, I told you about my pal Tracy—a gal who’s awesomely long fringe inspired prolonged stares and provoked the inevitable question: “Are they real?” Tracy confessed that she owed her ultralong lashes to Benefit Cosmetics’ they’re Real! Mascara. Long heralded as the no-fuss alternative to falsies (and slightly terrifying lash extensions), the glossy formula adds length, volume, and a natural-looking curl without weighing lashes down.

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Coat with Caution: This Mascara Induces Major Lash Envy

                    imageLong and thick with a slight curl, my pal Tracy’s fringe inspires prolonged stares and perfectly frames her expressive bright-blue eyes.

After skirting around the question, I finally blurted out the obvious: “Tracy, are you wearing false lashes?” Her baby blues widened, and just when I thought a sassy rebuttal was about to be tossed my way, Tracy demurred, “No, they’re real.”

The secret behind Tracy’s ultralong lashes? Benefit Cosmetics’ they’re Real! Mascara. Long heralded as the no-fuss alternative to falsies (and slightly terrifying lash extensions), the glossy formula adds length, volume, and a natural-looking curl without weighing lashes down.

But be forewarned—you will field the inevitable question: “Are they real?”


If this mascara is the equivalent of a LBD, Benefit’s Ultra Plush Lip Gloss is the clutch that goes with everything. Swipe it on for a polished pout that pairs well with your beach day maxi or your weekday power suit. 

4 Melt-Proof Beauty Buys


Temperatures are on the rise here in New York, which makes commuting even more unbearable. To keep our makeup from melting faster than an ice cream cone at summer camp, we rely on products that fend off shine and have serious staying power. Here are four of our favorites that we’ll be using to beat the heat all summer long: 

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Birchbox + Lancôme Pin to Win Giveaway: Va-Va-Voom Eyelashes

Can you blame us for having a love-love relationship with Lancôme? From their cult-favorite mascaras and swoon-worthy ROUGE IN LOVE lipsticks to their versatile five-shadow palette, we adore everything about this iconic brand.

We’re thrilled to offer our latest obsessions for a limited time in the Birchbox Shop (with free shipping!) . And we’re even more excited to give you the chance to win a collection of our all-time Lancôme favorites in our Pin To Win Giveaway.

Through February 24th, we’ll be posting a series of photo tutorials on Pinterest. Our latest how-to: Va-Va-Voom Eyelashes. Read all the tips here, then scroll down for more details on how to enter the sweepstakes.


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ck one Does Makeup?! The Answer is Yes and It’s Awesome


Back in middle school, the coolest thing I owned—besides my Doc Martens—was my beloved frosted glass bottle of ck one. The fresh unisex scent made me feel fabulously grown-up and in-the-know. 

While I haven’t worn ck one since the ’90s, I am newly enamored with the brand. It all started when makeup artist Rob Harmon showed up at the Birchbox office with a tote bag full of Calvin Klein’s recently launched line, ck one color. I was majorly jealous. So I did what any rational adult would do—I immediately got my own stash. 

I’ve been testing out the products and narrowed the line down to a few must-try items—I’m predicting obsession status.

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Spring Hair Inspiration from Paris Haute Couture, Chanel’s New Polish, and More
Paris Haute Couture shows are, yet again, bringing beauty to a whole new level of extraordinary. Case in point, Chanel’s feathered updo in the photo above.  [Bellasugar]
One of the best makeup tricks we’ve ever seen: here’s how to use mascara as a liquid liner. [Refinery29]
Penthouse for sale! Kelly Ripa has listed her New York City apartment for $24.5 million. Whoa. [E! Online]
This new water-permeable nail polish formula is giving Muslim women, who traditionally can’t wear lacquer during their daily prayers, a chance to wear the trend. [The Cut]
Give your outfit a little edge! Try wearing socks with your heels. [Glo]
Chanel’s latest polish color—Emprise, a pastel coral—was a hit at the brand’s Paris Haute Couture show. Here’s where you can buy it right now. [SheFinds] 
Add some sparkle to your eye with glitter eyeliner. [Beauty High]
(Photo: Reuters)


Get the perfectly winged cat-eye with these liquid liner troubleshooting tips.

Spring Hair Inspiration from Paris Haute Couture, Chanel’s New Polish, and More

(Photo: Reuters)


Today’s Obsession: A Mascara That Gives Ridiculous Length and Volume


It’s a bit of a curse: I have lashes so short, sparse, and close-to-invisible that you practically need to view them through the Hubble telescope. You might think I would choose to forsake mascara as a result, but that would be giving up without really trying. Instead, I’ve tested tons of mascaras over the years—from Maybelline’s Great Lash to Clinique’s Lash Doubling Mascara—yet none of them have quite lived up to my (admittedly sky high) expectations.

After searching high and low for a formula that will magically lengthen my poor little lashes without clumping, I’ve finally found the one: ModelCo’s Fibre Lashxtend Lengthening Mascara. The best part about this awesome lash-saving formula? Some of you will be receiving it in your Birchboxes this month!

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How To Fake Gorgeous Lashes with Mascara: Guest Blogger

Girl Around Town co-founders, Leigh Evans and Mary Cunningham, created an online community for women to talk about the latest in fashion, beauty, food, and more. The site boasts jet-setting writers who are based in Los Angeles, Houston, and New York, all of whom have the insider deets on the hottest things to do and see all over the globe.

Friends regularly ask me two questions: “Are you wearing fake eyelashes?” and “What do you do to your eyelashes to make them so big?”

I’m not one to spend too much time getting ready in the morning, but this is the one step that I’m willing to spend an extra 60 seconds on in my makeup routine everyday—the results are totally worth it. Watch the video above for a step-by-step tutorial, and be sure to check out the end to see the eye-popping effect!

Here are the mascaras I used to get the look: MAC Studio Fix Lash and Revlon Grow Luscious Plumping.

What’s your go-to trick to amp up your lashes?

—Mary Joan Cunningham

Don’t miss even more smarty-pants beauty advice from Mary and Leigh. Check out the rest of their guest blogger posts here.