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32 posts tagged mascara
32 posts tagged mascara
Can you blame us for having a love-love relationship with Lancôme? From their cult-favorite mascaras and swoon-worthy ROUGE IN LOVE lipsticks to their versatile five-shadow palette, we adore everything about this iconic brand.
We’re thrilled to offer our latest obsessions for a limited time in the Birchbox Shop (with free shipping!) . And we’re even more excited to give you the chance to win a collection of our all-time Lancôme favorites in our Pin To Win Giveaway.
Through February 24th, we’ll be posting a series of photo tutorials on Pinterest. Our latest how-to: Va-Va-Voom Eyelashes. Read all the tips here, then scroll down for more details on how to enter the sweepstakes.


Back in middle school, the coolest thing I owned—besides my Doc Martens—was my beloved frosted glass bottle of ck one. The fresh unisex scent made me feel fabulously grown-up and in-the-know.
While I haven’t worn ck one since the ’90s, I am newly enamored with the brand. It all started when makeup artist Rob Harmon showed up at the Birchbox office with a tote bag full of Calvin Klein’s recently launched line, ck one color. I was majorly jealous. So I did what any rational adult would do—I immediately got my own stash.
I’ve been testing out the products and narrowed the line down to a few must-try items—I’m predicting obsession status.
(Photo: Reuters)

It’s a bit of a curse: I have lashes so short, sparse, and close-to-invisible that you practically need to view them through the Hubble telescope. You might think I would choose to forsake mascara as a result, but that would be giving up without really trying. Instead, I’ve tested tons of mascaras over the years—from Maybelline’s Great Lash to Clinique’s Lash Doubling Mascara—yet none of them have quite lived up to my (admittedly sky high) expectations.
After searching high and low for a formula that will magically lengthen my poor little lashes without clumping, I’ve finally found the one: ModelCo’s Fibre Lashxtend Lengthening Mascara. The best part about this awesome lash-saving formula? Some of you will be receiving it in your Birchboxes this month!
Girl Around Town co-founders, Leigh Evans and Mary Cunningham, created an online community for women to talk about the latest in fashion, beauty, food, and more. The site boasts jet-setting writers who are based in Los Angeles, Houston, and New York, all of whom have the insider deets on the hottest things to do and see all over the globe.
Friends regularly ask me two questions: “Are you wearing fake eyelashes?” and “What do you do to your eyelashes to make them so big?”
I’m not one to spend too much time getting ready in the morning, but this is the one step that I’m willing to spend an extra 60 seconds on in my makeup routine everyday—the results are totally worth it. Watch the video above for a step-by-step tutorial, and be sure to check out the end to see the eye-popping effect!
Here are the mascaras I used to get the look: MAC Studio Fix Lash and Revlon Grow Luscious Plumping.
What’s your go-to trick to amp up your lashes?
—Mary Joan Cunningham
Don’t miss even more smarty-pants beauty advice from Mary and Leigh. Check out the rest of their guest blogger posts here.

Olympic gold medalists Jordyn Wieber and Gabby Douglas posing at Self Magazine.
—Stephanie
Don’t forget! All month, we’re donating 15 percent of proceeds from full-size sales to Pencils of Promise. Get shopping!

We can’t wait to try Totally Teal and Pop of Purple on our peepers. (Photo: beautyhigh.com)
Maybelline’s Great Lash is one of the best-selling mascaras of all time—meaning that there are a lot of serious devotees out there. And the brand’s latest news will undoubtedly send the formula’s addicts into a tizzy: Maybelline has just released four brightly-colored, gorgeous limited edition Great Lash mascaras. Run, don’t walk, to the drugstore immediately.
This week’s guest blogger, Vida Lee, hits close to home for us—literally! She’s a beauty guru based in our hometown: New York City. Aside from being a product addict, she’s also a medical school student (whoa!) who makes time on the side for her pretty blog, P.S. It’s Vida. Over the next few days, the smarty savant will be sharing her greatest tips and tricks for staying prepped and primed for summer.
Summer is all about bright colors, which makes it a bit difficult for a neutral lover like myself to come out of her shell. Here are some products I love to use which keep my look simple while I’m sporting a statement lip:
1. Maybelline Lasting Drama Gel Eyeliner: When I want to keep eyes simple, I use this gel eyeliner to create a thick black line with a flick. It’s creamy and smooth, long lasting, and has a great intense black color.
2. Prestige My Blackest Lashes: This mascara works wonders for separating and volumizing—with two coats, you’ll have jumbo, thick lashes that add the perfect touch of drama to an otherwise simple eye.
This week’s guest blogger, Vida Lee, hits close to home for us—literally! She’s a beauty guru based in our hometown: New York City. Aside from being a product addict, she’s also a medical school student (whoa!) who makes time on the side for her pretty blog, P.S. It’s Vida. Over the next few days, the smarty savant will be sharing her greatest tips and tricks for staying prepped and primed for summer.

As a beauty blogger, I take my products almost everywhere I go, even to the beach for some minor primping. Here are a few things I like to use to keep it simple when going on beach trips:
Last week we asked our Birchbloggers about their mascara routines, specifically which formulas they use on which occasions. We got a ton of great responses and are happy to announce that Chelsea of JustZipped.blogspot.com has won a Dior Diorshow Mascara and set of Dior Nail Laquers!
Read her full blog post here: Mascara Moment on JustZipped.blogspot.com
Chelsea wasn’t the only one who had something to say about her mascara wardrobe. Check out these other awesome posts from our Birchbloggers: