Meet the creative genius behind OPI’s unmistakable shades—and all those punny names!
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I discovered my love for manicures in high school. I’m dating myself a little by revealing this, but in my teenage years the French mani was the biggest nail trend—and it was definitely my favorite look. I had asked my mom for advice on the best place to go in Chicago (where I’m from) and as far as she was concerned, there was only one option: Elizabeth Arden’s Red Door Salon and Spa.
Getting a manicure with my mom at the Elizabeth Arden Red Door Salon and Spa in Chicago two summers ago.
So I made an appointment and I must say, I was hooked instantly. Not only are the nail techs (shout out to Margarita!) and service so great there, but the luxury of Elizabeth Arden’s standard warm cream manicure is beyond. Seriously, it puts your regular old salon-around-the-corner to shame. As my mom puts it, “once you go Red, you never go back.” And she’s right. To this day, a decade and a half later, it’s still still my go-to place when I’m home.
How to: Nail Art Trends of the Past
In honor of our September theme—Heritage—we’re taking a look at the trends of yesteryear and updating them for 2013.
From the nail-brightening trick used in the Victorian era to the unexpected inspiration for the first colored lacquers in the 1920s, here’s how the modern day mani came to be.
Catch up on everything Heritage in this month’s issue of the Birchbox Magazine.
You Showed Us Your Awesome Manis and How to Wear Incoco Nail Strips
If you follow us on Instagram or Pinterest, you’ve probably seen that pretty manicures aren’t hard to come by at Birchbox HQ. But while we’d love to spend hours in the salon each week getting intricate nail designs on each of our ten fingers, sometimes we just want our nails to look pretty and polished without spending the time on a full manicure.
Enter Incoco nail polish appliqués: polish strips that have zero drying time, last up to 14 days, and are super easy—and quick—to apply. One of our co-founders has even confessed to applying them in the back of a New York City taxi! A few weeks ago, we Instagrammed several Birchbox staffers wearing a different Incoco mani each day around the office, then we asked our Instagram followers to share their Incoco manicures with us. Click through the slideshow above to see the unique way our subscribers wear their on-the-go nail strips.
Want to rock your own Incoco strips and not sure how? Check out our handy tutorial on how to apply nail strips.
Operations Associate, Loren, has a thing for nails—and we can’t blame her. We love reading about new finishes and fun techniques, so we thought we’d give her a weekly slot on our blog to wax poetic about all things manicure (and pedicure!) related. Check back regularly for Nailing It, Birchbox’s dedicated polish series.
Crystal is wearing Tenoverten Elizabeth.
This week, the Operations Team has been obsessed with Tennoverten Nail Polish. The lacquer line, created by the chic New York salon of the same name, includes some of our favorite colors to play with for fall, like eye-catching berry and dark-hued taupe. Take a peek after the jump to see how the Ops ladies are rocking these pretty polishes:
Get ready to trick or treat! We can’t wait for October 31st and want you to show us your best looks. (Photo: theeyeoffaith.files.wordpress.com)
It’s almost Halloween and we couldn’t be more excited. What’s not to love? Sweet treats and an excuse to wear wild and crazy makeup and hairstyles—this holiday is so up our alley.
In honor of the upcoming spookfest, we’re hosting a costume contest where you could win a $250 gift certificate to the Birchbox Shop! Enter by sharing a photo of a costume you’re particularly proud of (past or present) or by voting for a friend’s photo. Click here to enter: http://birch.ly/Ri8rl8.
We’ve seen some great photos of creative getups so far, but we want even more pictures from our Birchbloggers. We know you have awesome costume, hair, or makeup tutorials that you’ve created in honor of Halloween. Share them with us and we’ll pick our favorites to feature on the Birchbox blog! Plus, we’ll post all of the submissions to our Halloween Hair and Makeup Pinterest board.
Please send all blog posts to firstname.lastname@example.org by Monday November 29th.
Need some inspiration? Check out our Effie Trinket makeup tutorial!
This afternoon’s Lauren Moffatt presentation had stunning diagonal nails by OPI. To get the look yourself, paint a base color all over your nails and let it completely set. Next, take a piece of scotch tape and place it diagonally across your nail, leaving the tip uncovered. Paint the area below the scotch tape with your accent color and remove the tape. Voila!
Need more Fashion Week? Here’s the rest of our coverage from the Spring 2013 shows.
Earlier this week, I commented to fellow operations associate Alexandra that her neutral manicure looked great. She told me that she just had nail wraps applied at a salon. For those of you who are looking to strengthen your nails without the damaging side effects of acrylics, nail wraps might be a future favorite for you. Nail wraps look much more natural than acrylic nails and can make your manicure last for weeks.
A few days after I had paid Alexandra the compliment on her durable manicure, I noticed that her nails looked different and that she was sporting nail art. I asked her why she had gotten rid of her wraps, but it turns out that she hadn’t. She had just painted over them.