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Foundation is a skin-perfecting staple that possesses a long, storied past. From the whitening paste that women used in Ancient Greece to the invention of Max Factor’s groundbreaking “pancake” makeup from the early 1900s, we traced the roots of this hardworking formula through the ages with the help of history-obsessed beauty pros.
Find out how foundation became the beauty power player that it is today.

Foundation is a skin-perfecting staple that possesses a long, storied past. From the whitening paste that women used in Ancient Greece to the invention of Max Factor’s groundbreaking “pancake” makeup from the early 1900s, we traced the roots of this hardworking formula through the ages with the help of history-obsessed beauty pros.

Find out how foundation became the beauty power player that it is today.