Get access to the newest and best products from high end beauty, lifestyle and grooming brands.

Scroll to Info & Navigation

Score Jennifer Aniston Hair With These Tips From Living Proof

There are some brands out there that tap into our inner-nerd a little more than most—the ones that find the perfect balance between beauty and innovation to create ultra-hardworking products. Lately Living Proof, a hair brand that combines the expertise of established stylists and biotech scientists, has been one of those lines at the top of our lists.

After working as a stylist for the last 25 years, Mitch De Rosa is far more than a hair expert—he’s a guru. In addition to being the owner of the Mitchell John Salon in Boston, De Rosa is one of the cofounders of Living Proof. We sat down with De Rosa to chat about starting a beauty company, his best hair advice, and of course, spokesperson Jennifer Aniston’s unmistakeable mane. 

Read more

Get the Inside Scoop on Our Limited Edition CEW Beauty Awards Boxes


To find out which products we need to add to our shopping lists ASAP, we look to the Cosmetic Executive Women’s annual selections. Each year, 5,500 beauty industry professionals (the ones who really know products) vote on the CEW Beauty Insiders’ Choice Awards. In 2013, they narrowed more than 650 entrants down to 185 finalists in over 30 different product categories, and we’re featuring some of the choicest finalists and winners in our two just-released, limited edition Birchbox for CEW boxes.

Watch the video below to find out some of the products you’ll find in the Prestige Headliners box, plus our unique take on why this elite group of experts singled them out as the best of the best.

See all our CEW beauty picks and snag both boxes for a special discounted price of $26.

They’re Here! Announcing Our Limited Edition CEW Beauty Awards Boxes


A few months ago, we told you that we had an exciting new partnership in the works with Cosmetic Executive Women (CEW). Each year, the organization of 5,500 industry insiders holds their Beauty Insiders’ Choice Awards (basically the Oscars of the beauty world) where they select the latest and greatest from all of the year’s newly launched products—it’s one of the most coveted awards in the beauty world.

Well, we’re happy to say that we’re ready to reveal the details of our collab! Today, we’re launching two limited edition boxes with CEW featuring winners and finalists from their Insider’s Choice awards. If you prefer more high-end products, you can opt for the CEW Prestige box, which includes products from Julep, IT cosmetics, Living Proof, La Fresh, and Elizabeth Arden.

For anyone looking to find out about the best drugstore brands, you’ll want to try the CEW Mass box. There you’ll be able to test the hottest releases from Revlon, Simple, Burt’s Bees, L’Oreal, Nivea, and Olay. For those of you who are major beauty aficionados, we suggest snagging both for a special price of $26, but regardless of which one you choose, each is chock full of the best new beauty goodies around!

Dying to find out even more about this partnership? Here’s everything you should know about CEW, the products that we love, and more.

Kate Upton Covers Vogue, Benefit’s Surprise Makeovers, and More
Perhaps in a ploy to get more male readers, Kate Upton graces the cover of Vogue for June. [Huffington Post]
Nikki Reed partners with 7 For All Mankind on a jewelry line. [SheFinds]
Lipstick Queen’s new Endless Summer collection has the editors over at Beauty High drooling. [Beauty High]
Jennifer Aniston gets on camera for Living Proof to talk candidly about “The Rachel” cut with the hairstylist that made her coif so famous. [Living Proof]
One woman tried Gwyneth Paltrow’s strict diet for 10 days and did not cut corners. Here’s how she fared. [The Cut]
Looks like Seth Meyers will take over Late Night when Jimmy Fallon moves over to host the Tonight Show. [New York Times]
Refinery29 test drives YSL’s new Tie & Dye nail polish topcoat. [Refinery29]
Benefit lures unsuspecting U.K. residents in to surprise makeovers with a pink ringing telephone booth. And then has them perform karaoke in front of a live audience! [YouTube]
Get perfectly soft curls with this how-to hairstyle tutorial and Miss Jessie’s Jelly Soft Curls.

(Photo: Vogue)

Kate Upton Covers Vogue, Benefit’s Surprise Makeovers, and More


(Photo: Vogue)
The “Rachel” Cut Creator Teams Up With Aniston Again, DIY Gel Polish Removal, and More
Add this easy braid to your list of ideas for second day hair. [Refinery29]
The “Rachel cut” creator, Chris McMillian, teams up with Jennifer Aniston again, but this time to promote the haircare line Living Proof. [WWD]
Do you wash your hair every day? Read this to uncover the truth behind common beauty do’s and don’ts. [Lauren Conrad]
Has your gel mani grown out and you have no time to visit the salon? Here’s a tutorial on how to take off that gel polish at home. [The Beauty Department]
Instagram’s December numbers fell significantly because of a change to their Terms of Service. [Complex]
Keep your face fresh this winter with this quick tip from one of our favorite resources, Pre-Dame.

The “Rachel” Cut Creator Teams Up With Aniston Again, DIY Gel Polish Removal, and More


Keep your face fresh this winter with this quick tip from one of our favorite resources, Pre-Dame.

Jennifer Aniston’s Hair Is In The Spotlight Yet Again

Jennifer Aniston’s hair is a-mazing and her latest endorsement has us re-considering what’s currently stocked in our shower caddies. (Photo:


Want to see more stories like these every morning? Check back for our daily morning must reads! 

Hair Primer to Make Styles Last Twice as Long

Living Proof’s new prime style extender claims it can make hair styles go the extra mile. Photo:

We’re big fans of primer for your face—smoothing it onto skin creates an even canvas for makeup and also helps ensure your products will last several times longer than they would normally. Overall, it’s a bit of a beauty savior. Which is why we were so excited to hear that there’s now hair primer—a formula that will extend the life of your coif.

Read more

My Daily Line-Up: Guest Blogger

The moment you start reading Alex Yeske’s dreams + jeans blog, you know one thing for sure: the girl has excellent taste. Musing on everything from fashion to beauty to design, the recent Syracuse grad has a knack for spotting pretty things — a skill that no doubt serves her well in her day job as a graphic designer for Madewell. This week, we’re lucky enough to have her guest blogging for us about everything from her beauty must-haves to how to get the perfect blow dry.

I love trying out new products (who doesn’t?) and love it even more when I find something amazing to add to my daily routine. These are my essential every day products, and I can’t imagine life without them.

Laura Mercier Eyeliner in Stormy Grey: I love the color of this eyeliner — it’s perfect for every day and isn’t too harsh a contrast against my fair skinr.

Bobbi Brown Extreme Party Mascara: I love mascara and discovered this one earlier in the summer. It makes my lashes look long and full and works just as well for day as it does for a night out.

Fresh Sugar Lip Treatment in Rose: I’m starting to wear more lip stuff now and this lip tint has been the perfect transition product for me. It’s super moisturizing, smells fabulous, and gives a nice sheer application of color.

Clinique Superdefense Moisturizer: I’ve been using this lotion for over five years! It’s a great moisturizer and I love that it has SPF 25 in it.

Bvlgari Omnia Crystalline : My signature scent. Enough said.

Living Proof Shampoo and Conditioner: I actually just started using this a week ago and have already added it to my must-haves. It leaves my hair soft, silky, and frizz-free.

Another major essential? These towelettes.

Guest Blogger: Product Girl’s Humidity-Proof Hair Arsenal

Founded in 2005 by beauty junkie Carla Maganinho, Product Girl is an outlet for her to discuss her favorite finds. Over the years, the site has gained a loyal following — and even another staffer, Laurie Leopold. Together the blogging duo cover everything from the latest launches to their recent splurges. This week, these ladies-in-the-know are guest blogging for us about all things summer!

If you live in a humid climate (raising our hands here!), then summer is probably frenemy number one for your hair. We get that, but luckily there are so many products out there that can save you from a hair disaster. These VIPs are here for you!

Living Proof, the MIT-scientist developed line, has saved many a women plagued with frizz, and this summer they hold the key to sleek hair. We’re talking pin-straight, smooth, weightless, and humidity-proof. The secret is a proprietary new molecule in their Straight styling product. Think of it as Living proof’s healthy alternative to the Brazilian Blowout.

Oribe Dry Texturizing Spray is nothing short of genius. It’s like a dry shampoo meets hair spray meets styling aid. This gives you second day hair on the first day and makes actual second day hair look better than we ever thought possible. It even comes in a convenient travel-sized version for your purse.

We discovered Garnier’s Triple Nutrition Nutrient Spray last summer and it is the ultimate budget beauty VIP. It contains a blend of olive, avocado and shea oils to hydrate hair. If you spend any time at the beach in the summer, this will save you. Spritz it on your locks when you’re soaking up the rays and also after spending any time in the water.

Meet all your haircare needs by visiting our Birchbox Shop.

At What Age Is It Appropriate To Start Wearing Makeup?

Suri Cruise tests lip colors at a makeup counter inside Canadian department store Holt Renfrew. Photo:

A couple weeks ago, Suri Cruise was out on a shopping expedition with her super-stylish mom at Holt Renfrew and swung by a makeup counter. The celebutot turns five in April, so I was a little surprised to see her test-driving products already.

Then again, it would seem that girls these days are using makeup at a much earlier age than my friends or I did. In a recent WSJ article about Wal-Mart’s new tween makeup line, geo-Girl, the marketing director at Aspire Brands Inc. (which is the marketer of Bonne Bell and Lip Smackers) says, “Girls start cosmetics usage really as young as six,” and goes on to explain that their first foray into makeup is usually a clear lip gloss or nail polish. Funny enough, I distinctly remember owning a ton of Lip Smackers lip glosses and would say that those as well as Hard Candy nail polishes were definitively my first makeup products. But that was in eighth grade. Maybe I was a late bloomer? To investigate this phenomenon, I asked a couple of co-workers when they started using beauty products and if the remembered what they were. Not surprisingly, they all have affectionate memories of their ‘firsts.’ Continue reading for their fun flashbacks. But their testimonials still don’t answer the larger question: At what age is it OK for girls to start experimenting with makeup? What do you think?


Read more