If spring is about anything, it’s about color. That means it’s officially time to store your black cashmere and bust out your neon skinny jeans! And if you’re like us, you’re not just refreshing your wardrobe, you’re also embracing a brighter beauty look.
The easiest way ever to incorporate a pop of color into your daily beauty routine is with a shadow or liner. After seeing blue eye makeup everywhere during the spring runway shows, we’re officially gaga for all cool-hued shades, from cobalt to pastel. We’re especially loving a wash of MAKE’s Satin Finish Eyeshadow in Blue Toile on lids for a dreamy and subtle look, or a swipe or two of stila’s Sparkle Waterproof Liquid Liner to create a bold cat eye (fun fact: we used it for the shot above!).
To embrace the blue eye makeup trend yourself, hop on over to our Code Blue Shop!
While liner on the upper lids has been a huge hit both on and off the runway for a while (could the retro cat eye look be any more popular?), liner underneath the eye hasn’t been as big of a trend. At the Bill Blass show last Thursday, however, there was dramatic black liner on only the lower lashline — not to mention very little makeup anywhere else. “We wanted to do something to make [the models] look younger and edgier,” said lead makeup artist for the show, Lisa Butler. “The clothes are so classic that it needs that twist to it.”
From far away it wasn’t as noticeable, but up close you could see that the liner extended out slightly beyond the eye. (It sort of reminded me of the undereye upsweep that stila pro artist Sarah Lucero did for the fall 2011 Rebeca Minkoff show.) “We kicked the liner out at the corners to make it look a little punky,” explained Butler of the cool effect, which was created by using MAC’s Technakohl Graphblack Eyeliner. So easy and so fresh, I’m hoping that dramatic liner on the lower lashes makes a real comeback well before next spring.
If you’re into this look, check out Sue Devitt’s Eye Intensifier Pencil.
There are very few products out there that we consider life changing, but blinc’s mascara is absolutely one of them. Instead of painting on color like a traditional mascara, blinc’s formula forms individual tubes around each lash. So what does that mean for you? No flaking, smudging, irritation, or messy removal, that’s what.
We love this product so much, we sampled it this month and now we’re giving 25 very lucky people the opportunity to win every blinc mascara color as well as the brand’s liquid liner. Each prize is worth $125, and all you need to do is sign up on our Facebook page! Trust us, it’s totally worth the ten seconds you’ll spend filing out the form — if you win, you’ll never go back to using regular mascara again.
To maximize your blinc mascara, use it in conjunction with blinc’s Heated Eyelash Curler.
While it seems like just yesterday that I was digging my shorts out of wardrobe hibernation, summer is sadly nearing its end. And as this season winds down and, I’m thinking about what in my closet and in my makeup bag I need to utilize before the sunny days are here no more.
Aside from my neon pink chinos, which I’ve used a ton, I have a bright green pencil liner (similar to the shade above) that I really need to put to use in the next few weeks. Sure, I could totally sport the hue in the dead of winter, but there is something so fresh about a super-bright pop of color on your eye in the summertime. Plus, I’d really love to contrast it with a neutral or all white outfit.
What summer beauty trend have you been waiting to try? A messy updo? A candy-colored polish? An electric lipstick? Now is the time to rock it!
One liner shade that works year round, but is still colorful, is bright blue. We love stila’s Stay All Day Liquid Liner in Indigo.
One essential thing that I learned during my summer here interning at Birchbox (today’s my last day!) is that finding great products requires help. For example, let’s say you’re looking for eyeliner, but you have a ton of questions. Which type and shade will work best for you? What is the correct way to use an eyeliner pencil? Are there any cool liner trends happening? Thankfully, Birchbox is here to not only sell you the best of the best, but also to guide you through how to incorporate those products into your beauty regimen. To demonstrate how Birchbox helps you narrow down the choices, we’ll use the example of an imaginary girl (let’s call her Veronica) who is on the hunt for an eyeliner.
Which eyeliner is the best one out there for V?
Well, we carry multiple liners. When surfing through the Birchbox Shop, you can search by category, and see all the eye products available. When you click through to each liner, you might not immediately understand what makes it different, but luckily there is an entire detailed page written by the a staff member that has actually experimented with the product and discovered its best features.
What are the best ways for V to use her new liner?
Once you’ve found the right liner for you in the shop, there’s an entire section of informative articles and video tutorials on our site to help you with how to use it. The Tricks to Make Eyes Look Bigger story details several easy ways to make your eyes pop and a recent Power of Three shows you what to pair with your liner.
V wants to keep up with the trends. What’s the latest and greatest in the world of liner?
Every day we blog about the most recent happenings in the beauty world. You can scope out what celebs are doing, find new and innovative products, and read our personal testimonials of products we love. Recently, Kara found a unique new liner palette, and Lorelei found a model with a bright-eyed look.
If you’re on a product search of your own, Email us at firstname.lastname@example.org and we’d love to help. In the time being, check out all of the newcomers to our Birchbox Shop.