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Celeb Hair Secret: A Flat Iron Under $50

Hair stylist Kristan Serafino works with some of Hollywood’s most glam stars, so you’d assume she uses the spendiest tools on the market. Right? Wrong. The hair guru has tried all the flat irons out there, and swears that her favorite is Salon Tech’s Kiss Silicone Protexion Flat Iron, which costs less than $50. She discovered the straightener years ago and loved it so much that she started working with the brand on consumer education. Unlike regular irons, which simply compress hair strands between heated plates, the Kiss straightener has two silicone bars that minimize the direct heat. “It helps your hair maintain its moisture,” Serafino says. “Even if you use it every day, you won’t get brittle, dry strands.”

With a pitch like that, we had to try it ourselves. Last night, before heading out to dinner, we plugged in the iron, expecting to wait for it to heat up. The straightener was ready to go in 18 seconds — a pretty amazing feat in and of itself. I used it on my fuzzy, non-blow dried hair and was amazed at the shiny and sleek result. Our co-founder, Katia, took the advanced approach and used the iron to create loose waves all over — she had a new ‘do in less than ten minutes. Verdict? We’re fans.


With all heat styling, spritz your hair first with a protective spray like Blow’s Heat is On.