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Last Chance to Get a November Birchbox!

Have you gotten your November Birchbox yet? Watch our Sneak Peek video to learn about some of the products in this month’s box and find out why our co-founders Katia and Hayley love these picks. Then, sign up on today to guarantee your own November box.

P.S. Want to win the products featured in this video? Tell us in the video’s YouTube comments how you’re getting into the spirit of giving back and we’ll select a winner at random. Good luck! 

The Benefit Primer That Outlasts Birchbox Co-Founder Katia’s 15-Hour Day

I have always been a bit skeptical of primers—they tend to have zero effect on my oily skin and my foundation never seems to last through lunch even when I use them. That said, I am really excited about Benefit’s new primer that promises 15 hours of flawless makeup. The stay flawless 15-hour primer is super easy to apply for lazy girls like me and the packaging is simply adorable!

After testing out the product myself, I’ve become a primer convert. The strong-hold formula, which you apply straight from the chubby stick, truly makes my makeup last, even in the humid city weather. I’m now less of an oil slick by the end of the day! Check out the video below to see how it holds up with Birchbox co-founder Katia’s busy 15-hour schedule. (Spoiler alert: it does).

We want to see how you stay flawless during the craziness your day-to-day—whether it’s the double shot of espresso that gets you through back-to-back meetings or a swipe of your favorite confidence-boosting lipstick. Share a picture of your secret weapon on Instagram, Twitter or Facebook and include the hashtags #StayFlawless and #Birchbox. Once you do, you’ll be entered to win a collection of Benefit beauty products (including their stay flawless 15-hour primer) that’s worth $250! Check out more of the details here.


Want to learn about the multitasking powers of another much-loved Benefit product? Watch our Fine One One video here.

Birchbox Has a New Look + What it Means for You!


Early this morning, we flipped the switch on our website (and this blog) and unveiled an updated style and logo that represent the next chapter for the Birchbox brand. Today is also the debut of Birchbox FR and Birchbox ES, and we’re thrilled to celebrate our new look with our four international teams. 

As much as we l-o-v-e our visual overhaul, we’re even more excited about what it represents: our commitment to evolving Birchbox to bring you the best discovery experience possible. Here are just some of the recent tweaks we’ve made:

More Personalization

We’ve added questions to your grooming profile that will allow us to send you more of what you want and less of what you don’t. Log in to view the updated profile.

A Revamped Look

Birchbox has grown up a lot since our early days. Our new style better represents our brand’s personality: fun, sophisticated, and authentic. We can’t wait to hear what you think! Read our Creative Director’s take.

Improved Site Features

We’ve tinkered with our product search to help you find what you want faster and easier. Our new favorites feature allows you keep all your discoveries in one place. Learn about Favorites.

More Ways to Discover and Shop

We continue to expand our Bonus Shop, with offers that allow you to add amazing products or samples to your full-size orders. Check out the Bonus Shop.

And we’re not stopping there! While we will take a moment to toast our new look today, our phenomenal team is already hard at work on the next round of improvements to make the Birchbox shopping experience even better.

Thank you,

Katia & Hayley

Birchbox Co-Founders

Want to find out what all the fuss is about? Here’s how you can become a Birchbox subscriber.

Building a Table with Birchbox Co-Founder Katia in San Francisco


Katia’s husband, Greg, chooses wood for their new table.

Back in January, I made a dining room table. (Technically my handsome and wonderful husband, Greg, did most of the building, but I helped and have the splinters to prove it!) Greg has always wanted to make his own furniture, and this year for his 30th birthday, I was able to make that happen.

Late last fall, I met David Pierce, the founder and owner of OHIO, a San Francisco based furniture manufacturer that creates beautiful wood and steel pieces. As soon as I found out what David did, I proceeded to inundate him with questions about his career and his passion for building with reclaimed materials. He described his simple, clean aesthetic and I mentioned Greg’s dream to build furniture. David typically creates his designs or works on commissioned pieces alone, but since he’s a romantic man (which comes through in the vision and design of OHIO pieces), he kindly offered to help me make Greg’s dream a reality. Three months later, we flew to San Francisco to build our very own table. 

Read more

Birchbox Beauty Diaries: Cofounder Edition


Every month you see Katia, Hayley, and Mollie talk about the upcoming Birchbox and all the new products they’re excited to share with you in our monthly sneak peek. But do you know what products they keep on their vanities?

In honor of this month’s theme, we asked each of these execs to share their daily beauty diaries with us. But before we spill the beans, take a guess at which morning beauty routine belongs to each Birchbox leader:

8:00 a.m. I’m a beauty minimalist, so my morning skincare consists of moisturizer, eye cream, and body lotion. Then, I’ll use a little concealer, minimal eye makeup, and either a lip balm or a fun bold lip. I like to play around and improvise, especially with new samples I receive in my Birchbox.

7:30 a.m. After the shower, I slather Kiehl’s Creme de Corps on my body and apply a face oil (currently in l-o-v-e with Caudalie Divine Oil). For makeup, I mix together Marcelle’s BB Cream in Golden Glow with Jouer Luminizing Moisture Tint for a sheer base, then dab on plenty of cream blush. Two coats of mascara, and that’s it. 

7:00 a.m. I use Kiehl’s Clay Cleanser in the shower, then follow with Caudalie serum and Tatcha moisturizer and eye cream. I also use TALIKA Lipocils Expert, a lash growth serum, every day.

Stumped? Check out Birchbox Beauty Diaries: Cofounder Edition to learn the answer and find out how these three busy ladies stay fresh and polished all day long. 


Want to snag some of Katia, Hayley and Mollie’s picks? Here are their must-have beauty essentials.

Birchbox Founders Katia and Hayley Answer Your FAQs: Special Ops

We’re always talking about the staffers in the Birchbox office, but the ones who you interact with everyday are the ladies of our hard-working Ops team. These fabulous femmes handle all of your customer service woes. We wanted to give you a chance to get to know them even better—so here’s a peek at who’s on the other side of the phone.


Through our chats via email, the phone, and social media, we’ve been receiving a number of frequently asked questions from all of you—and we thought, who better to answer these queries than the people who know best? That’s why we asked our co-founders Katia and Hayley to help address your concerns. Read on for the answers from the women who started it all.

What comes in a Birchbox?

Surprise and delight! And, of course, samples: Our women’s subscription includes four to five beauty samples across categories as well as “extras” that can be beauty-related or more lifestyle-focused (accessories, food, paper goods). The beauty samples are from prestige brands—some that are well known and others that are newly launched or small and niche. The lifestyle extras never take the place of a beauty product.

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Transform Flat Hair Into BIG Hair With This Unbelievably Easy Technique

We were in Birchbox heaven when Serge Normant, the man who has styled the hair of celebrities like Reese Witherspoon, Blake Lively, and Julia Roberts, stopped by our studio to show us a few tricks. The celebrity hairstylist gave our very own Katia Beauchamp a step-by-step tutorial for getting Texas BIG hair in literally five minutes. Watch this quick video for the technique. 


For more big hair tips, read what Tresemme hairstylist, John D’s, secret tip to volume and body is, here