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Channel ’20s and ’30s Hollywood Glamour: Guest Blogger

Sometimes, our greatest inspirations for new looks come from the past. Which is why we love The American Vernacular, a recently launched (it started last November!) online vintage store with fantastic, bygone-era inspired taste. Each piece on the site comes with information about its brand history, written by TAV’s owner and founder, Bryn Lander. This week, Bryn shares her vintage style secrets with us and gives the down low on how to score those glam, leading lady looks.

(Row 1) left to right: Louise Brooks, Josephine Baker, Clara Bow, Claudette Colbert
(Row 2) left to right: Bette Davis, Greta Garbo, Joan Crawford, Coco Chanel

The first truly modern era in terms of fashion and style was the 1920s to 1930s. Women were embracing their newfound freedoms and means of self-expression in the wake of World War I—not to mention the passage of the 19th amendment, which gave us gals the right to vote. Woot woot!

Get inspired by some of the great films from the early years of Hollywood’s Golden Age, like Clara Bow’s It (1927), Greta Garbo’s first talkie Anna Christie (1930), Marlene Dietrich and Anna May Wong in Shanghai Express (1932), and Clark Gable and Claudette Colbert’s romantic screwball comedy It Happened One Night (1934). Click through to see how to get style like these classic leading ladies!

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