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From Russia with Love and Shine: amika’s Color pHerfection Shampoo


A classic Russian nesting doll (so cute, right?) and a color-enhancing shampoo from Brooklyn-based amika might seem like two polar opposites. But both have roots in Siberia, Russia’s mysterious and frosty tundra. Though it’s best known for its freezing temperatures, this expansive region is home to some of the most diverse plants and herbs on the planet. Thanks to the abundance of greenery, Siberia is (funny enough) the source of the hair industry’s hottest ingredients: sea buckthorn berry oil or obliphica oil which packs a rare mixture of omega 7 acids and the vitamin C levels of 15 oranges. The combination leaves locks shiny, glowing and gorgeous.

Luckily, there’s no need to brave the permafrost in search of the magical elixir since amika’s hair experts have made it the key ingredient in their lush Color pHerfection Shampoo.

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Our Favorite January Un-Boxing Videos!

Not only are our community members beautiful but they are talented! As usual, we were blown away by all of the un-boxing videos sent our way. We’ve chosen three of our favorites to share on the blog, but don’t forget you can watch the entire January Un-Boxing Videos Playlist on BirchboxTV! If you have a video or blog of your Birchbox haul that you want to share send it on over to Our Community Manager Rachel will do her best to get you your 15 minutes of fame.

It’s Annie’s 13th Birchbox! With experience comes wisdom, and Annie lays it down about Birchbox Points. Give feedback on the items in your Birchbox to earn points to spend in the Birchbox Shop! Annie says she’s purchased several full size items with her points!

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Your New Favorite Snacks: Well-Balanced

You wouldn’t know it from how much we talk about cookies, but Birchbox staffers are a pretty healthy bunch. We love our veggies and mind-clearing workouts, and are always up to try the latest fitness class or nutrition bar. Our weekly column, Well-Balanced, is dedicated to our latest wellness obsessions—they might become yours, too.

I consider myself a healthy snack aficionado. I didn’t used to be this discerning—a few years ago, I’d just throw any old granola bar in my bag, even if it was loaded with high fructose corn syrup and soy protein isolates (wha?). Nowadays, I’m much pickier. I go for products that are minimally processed and have all natural, real ingredients. 

Needless to say, when it came to picking our January lifestyle extra, I was very interested in taste-testing helping out. Click through for more about the delicious treats we’re sampling this month.

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