2 posts tagged january 2013 birchbox
I have a tough confession to make as a beauty editor: I am the worst when it comes to putting on eye makeup. (I prefer trying new hairdos or fiddling around with eye creams, thanks.) As much as I love smoky eyes, all those brushes and shadows intimidate me, so I mostly stick with a quick application of liquid liner and mascara. When I do experiment with shadow, it can get pretty ugly. Since I have a monolid (a.k.a no crease), any shadow I put on in the morning tends to smudge and fade into one giant muddy splotch by lunchtime. Now, after bugging the makeup artists on our video shoots for some solid advice, I finally figured out what I’ve been doing wrong: I haven’t been using an eyelid primer.
Enter theBalm’s Put a Lid On It, a quick-dry primer that has made all the difference for my smoky eyes—and which some of you will be receiving in your Birchbox this month! I know, it sounds like I’m exaggerating, but here’s some photographic proof to see just how stark the difference is when you use an eye primer and when you don’t: