Drew Barrymore has debuted a new beauty line. (Photo: Into the Gloss)
I’ll always remember when I first became a Drew Barrymore fan: it was 1998, and the free-spirited actress pranced down the red carpet with daisies in her hair. It seems fitting, then, that Flower is the name of her new beauty line, which just launched in Walmart stores nationwide and online. The full collection features a whopping 181 products, and it seeks to fill a gap in the beauty market: luxe formulas and packaging that are available at drugstore prices (most items are less than $10).
As Drew recently explained to Into The Gloss, the brand won’t embark on a major advertising campaign—instead, it will invest in product creation. Catch a glimpse of Drew’s new line after the jump, and learn about the decade that inspired her!
The Best in Golden Globes Style, Beyonce’s Life Is But A Dream Trailer, and More
- While Tina Fey and Amy Poehler had us in stitches, we were equally transfixed by the haute couture fashions displayed on the red carpet at last night’s Golden Globes. Here are the hits (and misses). [The Cut]
- Never ones to shy away from the spotlight, the Kardashian sisters’ yet-to-be-launched beauty line has been hit with a whopping $10 million lawsuit. [Huffington Post]
- After landing the cover of GQ and releasing a new song with Destiny’s Child, Beyonce gives us a hint of what to expect from her upcoming HBO Special. [Huffington Post]
- If you’re suffering from a serious case of the Mondays, let this confectionery-inspired nail art lift your mood. [HelloGiggles]
- Like many women, we’re guilty of writing off makeup primer as totally superfluous. But this demystifying guide has us rethinking that it’s an essential. [Into The Gloss]
- Justin Timberlake finally releases his first single in over 10 years. [justintimberlake.com]
Still not sold on primers? Birchbox Editor Mollie Chen explains why you need a primer and which ones to try.