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Yes To’s Inspiring Yes to Hope Campaign

Earth Month is a great time to recommit to the environment, but I’m more in awe of companies that illustrate that year-round. One of our newest brand partners, Yes To, has been making philanthropy a priority since they launched the company in 2006. (Fun fact: in the short time since they started, they’ve become the second biggest natural beauty company in the United States.) This month, they’re launching their most ambitious campaign to date, the Yes to Hope project. It takes their Yes to Seed fund, which works to plant gardens in schools across the United States, and extends it to schools in Africa. Beyond helping feed and educate children, the initiative also pairs each African school with an American one. Watch their inspiring video to see the kids in action. I spoke to co-founder Ido Leffler about the project and what it means to him and the company.

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