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Hair Primer to Make Styles Last Twice as Long

Living Proof’s new prime style extender claims it can make hair styles go the extra mile. Photo:

We’re big fans of primer for your face—smoothing it onto skin creates an even canvas for makeup and also helps ensure your products will last several times longer than they would normally. Overall, it’s a bit of a beauty savior. Which is why we were so excited to hear that there’s now hair primer—a formula that will extend the life of your coif.

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