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Maybelline Launches Limited Edition Mascaras In Four Fun Colors

We can’t wait to try Totally Teal and Pop of Purple on our peepers. (Photo:

Maybelline’s Great Lash is one of the best-selling mascaras of all time—meaning that there are a lot of serious devotees out there. And the brand’s latest news will undoubtedly send the formula’s addicts into a tizzy: Maybelline has just released four brightly-colored, gorgeous limited edition Great Lash mascaras. Run, don’t walk, to the drugstore immediately.

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Guest Blogger: Music Festival Must-Haves

We love writers with fun personalities, which is why we’re ecstatic to welcome Carlye Wisel into the guest blogging fold this week. The savvy blogger has a multitude of interests, but can regularly be found talking about music and more on Vevo, Big Ugly Yellow Couch, and her personal Tumblr, Awkward City Population 1. This week, she’s sharing beauty wit and wisdom. Today: the products you should have in your arsenal for those hot summer days. 

No matter how many countless street style photos seem to prove otherwise, it takes some effort to not look like a sweaty disaster at a summer festival.

These music-loving ladies have seen the dust of Bonnaroo, the mud of Lollapalooza, and everything in between, all while getting a day’s work done under the hot, hot sun. Here are some of the tried-and-true products that they rely on to get them by:

"Makeup Forever HD Powder keeps foundation and concealer in place for hours. I usually use it in place of foundation or powder since it evens out my skin tone with a nice matte finish, meaning no more sweaty forehead.” —Nicole Wasilewicz, Senior Music Editor at Free Williamsburg

“I use deodorant like it’s my job. My go-to is Speedstick. Yes, only a man’s will work under the hot Coachella sun! I also love my Fresh Lip Balm, which goes on so smooth and smells like brown sugar. My lips get so chapped from the beer, the heat, and all the singing along.” —Julia Willinger, Label Coordinator at XL Recordings

"Maybelline’s Great Lash mascara is cheap, easy to stick in your bag, and always adds a brightened-up look. It also never runs.” —Jenna LoMonaco, Head of New Media at Glassnote Records

"TRESemmé Fresh Start Dry Shampoo is amazing. If I don’t have that, I will use any type of hair spray, apply it to my roots, let it dry, and then brush it out. This really helps keep my hair looking fresh, even through sweaty, disgusting weather.” —Rachel Stoewer, College Marketing Coordinator at Sony Music

“All of tarte’s products are natural, but their Natural Cheek Stain is my favorite. It’s blush that gives you a fresh pinched-cheeks look and it doesn’t melt in the hot sun during music festivals. For my skin, stila’s One Step Bronze is my go-to summer bronzing foundation. And I adore Revlon’s Grow Luscious waterproof mascara because, duh, you might see Bon Iver, and do you really want anyone to know that you cried tears of joy?” —Lindsay Brandt, Manager & Digital Media Director at Mick Management

Our never-leave-home-without product in the summer? Tatcha Aburatorigami Blotting Papers.

Maybelline’s Great Lash Gets A Designer Makeover for Its 40th

Some of us are guilty of evading our birthdays in every way possible as the years go on, but Maybelline’s Great Lash Mascara is ringing in its 40th in style—with an extreme makeover. Leaving the classic watermelon shades intact, three designers—Max Azria, Tracy Reese, and Vivienne Tam—will create their own interpretations of the tube. Even better, starting in August, these limited edition hot commodities will be sold at Target for $6.99 a piece. Just another reason to pop into the superstore that makes it just about impossible to leave with only what you came for.


In the meantime, check out other star mascaras in our Birchbox Shop.