Get access to the newest and best products from high end beauty, lifestyle and grooming brands.

Scroll to Info & Navigation

The Real Deal on Eyelash Extensions


I never really gave much thought to my eyelashes. They’re just long enough, thick enough, and dark enough to be low on the list of body parts that I worry about (high on that list are my wobbly math teacher arms and my nose—Roman if you’re being generous, angular if you’re not). 

Then I met Jordana Rothman—and Jordana Rothman’s eyelashes—which, really, could have their own Twitter following. They’re exceptional. So exceptional that I found myself reaching out to touch them, completely oblivious to my social gaffe. “Are they real?” I had to know. 

Read more

The Product That Changed My Life: Brow Gel


Some lucky ladies are born with beautifully shaped, well-behaved arches. But for the rest of us who’ve had to cope with stray hairs, bushy brows, or wobbly lines, it’s always exciting to discover the one game-changing product that seriously keeps everything in place. 

Brooklyn-based writer Geraldine Campbell (who’s made a few guest appearances on our blog!) tells us how she got her Frida Kahlo-esque brows under control with the help of a skilled aesthetician and a little bit of brow gel

Find out more in Geraldine’s story of the product that changed her life.

Struggling with your brows? We’ve got you covered. Here’s how to fix the most common brow problems

The Search for the Ultimate Red Lipstick


Lancôme ROUGE IN LOVE in Rouge Saint Honore

My recent editorial stint at Birchbox isn’t entirely to blame for my sudden infatuation with red lipstick. But my co-workers wholeheartedly supported my newfound fixation, and I was suddenly inundated with lipsticks, glosses, and stains in various shades of crimson, brick, and scarlet.

As methodical as I usually am (very), there was no real strategy to my sampling. I smeared on the proffered color and solicited feedback. This one was too glossy, that one was too matte; this one made me look like the blow-up doll in Old School, that one aged me. I tended to like pink- and blue-reds over reds with orange-brown undertones, and preferred a bit of shine, but not too much.

Read more

The Secret to Katie Holmes’ Luscious Locks


Katie rocks big, beautiful hair (photo: Tom Munro for Alterna)

Confession: I have a bit of a crush on Katie Holmes, especially now that she’s extricated herself, Mission: Impossible-like, from her überhigh-profile TomKat coupledom. In the past seven months, she has also staged her first Holmes & Yang show at New York Fashion Week, looked paparazzi-ready while grocery shopping and hanging with Suri, and signed on as the face (and mane) of Alterna. 

We’re not surprised by the partnership: Holmes has rocked pixie cuts and long, luscious locks alike. So she’s a natural spokesperson for the luxe hair company, which, like the newly single style icon, recently made the move from Los Angeles to New York.

Holmes touts the line’s natural approach to hair care—it was one of the first to ditch parabens, sulfates and phthalates—and credits Alterna for her gorgeous brunette locks: “If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.”

Our Birchbox customers heart Alterna too—in particular the Bamboo UV+ Color Protection Fade-Proof Fluide, a finishing gloss that shields tresses from sun damage and is clinically proven to help color-treated hair retain its luster. Faux blondes, brunettes and redheads loved the fade-proof protection, describing it as “sunscreen for hair.” They also reported that it smells amazing—“natural and warm (in a summery way)”—and even those of with superfine hair noted that the serum “adds silkiness and shine without being greasy.”

Have tinted tresses? Try Alterna Bamboo ColorHold+ Vibrant Color Shampoo and Conditioner—and tell us about your experience.


Love Blake Lively’s voluptuous locks? Check out our volumizing tricks for thin hair. Fake it ‘til you make it!