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2 posts tagged flower

Birchbox Staffers Share 5 of Their Fave Mascaras

Mascara is one of those products that’s a total game-changer. Great formulas can immediately make your eyes appear brighter, wider and more awake without leaving behind telltale smudges—and for that reason it’s one of the must-have products on every Birchbox staffer’s desk. But eyelashes come in all varieties—some are short and thick, some are long and thin—which is why we asked five team members with different lash types to tell us their top mascara picks.


Normal: IT Cosmetics Hello Lashes

"I’ve recently fallen in love with the It Cosmetics formula. It doesn’t smudge or flake and a few coats makes my lashes full and thick. Also, the lash ball at the tip of the wand makes getting my lower lashes so much easier." —Meredith Stebbins, Editor and Senior Manager, Traffic & Trends

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Drew Barrymore’s New Beauty Line is Bringing Back the ’90s


Drew Barrymore has debuted a new beauty line. (Photo: Into the Gloss)

I’ll always remember when I first became a Drew Barrymore fan: it was 1998, and the free-spirited actress pranced down the red carpet with daisies in her hair. It seems fitting, then, that Flower is the name of her new beauty line, which just launched in Walmart stores nationwide and online. The full collection features a whopping 181 products, and it seeks to fill a gap in the beauty market: luxe formulas and packaging that are available at drugstore prices (most items are less than $10).

As Drew recently explained to Into The Gloss, the brand won’t embark on a major advertising campaign—instead, it will invest in product creation. Catch a glimpse of Drew’s new line after the jump, and learn about the decade that inspired her!

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