Get access to the newest and best products from high end beauty, lifestyle and grooming brands.

Scroll to Info & Navigation

A How-To Chart: The Cynthia Rowley Beauty Eye Shadow Palette 
Not to go all science class on you, but we’ve created a pretty darn cool diagram that decodes the shades in the new Cynthia Rowley Beauty Eye Shadow Palette - No. 1. Wear each color alone, or contour to match the photo above!
To watch the palette in action, watch our day to night tutorial featuring celebrity makeup artist Daniel Martin. 

A How-To Chart: The Cynthia Rowley Beauty Eye Shadow Palette 

Not to go all science class on you, but we’ve created a pretty darn cool diagram that decodes the shades in the new Cynthia Rowley Beauty Eye Shadow Palette - No. 1. Wear each color alone, or contour to match the photo above!


To watch the palette in action, watch our day to night tutorial featuring celebrity makeup artist Daniel Martin. 

VIDEO: Stila’s Bold Autumn Eye Shadow Tutorial

Even though it’s technically still summer, we’re getting ready to transition our makeup routine into fall. Luckily, we convinced stila's celebrity makeup artist and Fashion Week superstar, Sarah Lucero, to show us a matte eyeshadow look to wear throughout the season. Don't be intimidated by the orange shade, it's surprisingly flattering and more wearable than you would think. 

Shop our favorite stila products and as a bonus, all month we’re donating 15% of proceeds from the Birchbox Shop to Pencils of Promise!

Quick Question: Does Anyone Ever Use EVERY Shade in Their Eyeshadow Palette?

You’ve probably heard by now that we’re teaming up with Glamour for our July Birchbox. To help celebrate this awesome partnership, the gracious Girls in the Beauty Department will be sharing their beauty expertise with us for an entire month. Lucky us!

I’m on the hunt for an ah-mazing bachelorette gift for my soon-to-be sister-in-law, and since she loves makeup—and I know makeup—it’s definitely what I’ll be getting for her. She’s beyond obsessed with eyeshadow, so an expansive palette makes the most sense, yes?

Read more

British Royals Obsessed with Hats at The Queen’s Diamond Jubilee

From left to right: Kate Middleton, Camilla, Duchess of Cornwall, and the Queen at the royal flotilla Sunday. Photo: The Daily Mail


Want to try your own hand at the emerald eye?  Consider stila eyeshadow in Jade.

How To Rock Lavender Eye Shadow: Guest Blogger

This week’s guest blogger, the lovely Alissa Kelly, offers up fun fashion and beauty advice on her blog, Feeling Good. (Our favorite feature? Kelly’s fun nail posts!) We love her optimistic attitude and useful tips. Today, she’s showing us how to effortlessly pull off bold shadow. 

Photo: Emma Stone (; Rachel McAdams (

This year, I made a promise to myself: I would use more color in my makeup routine. I’ve been stuck in the neutral eye shadow phase for a long time because bold eye shadow can be intimidating.

Maybe you’re thinking the same thing. Don’t worry—I’m here to help you (and me). The first thing to remember is to have fun with it! Step out of your comfort zone and try something new. But also keep in mind: You’re not performing on stage, so makeup doesn’t need to be super bold.

Read more

Pick The Right Shadow For Your Eye Color: Guest Blogger

Freelance makeup artist Jennifer Duvall has kept us entranced with her blog for months. The Georgia blogger is the ultimate multi-tasker as both a makeup guru and a mommy of three! We love her great how-to advice and awesome product reviews, which is why we’re so excited that this week, she’s graciously sharing her style secrets with us.


When it comes to finding the perfect and least intimidating eye shadow color for every skin tone, the overwhelming answer would have to be my best friend: brown.

Let’s face it, it’s a lot easier to pull off a brown shadow than a lime green shade, but that doesn’t mean that brown has to be boring. 

I know telling you to pick out a brown hue is like asking you to pick out a great neutral khaki color from an endless Sherwin-Williams paint fan. It’s difficult to make heads or tails of all the options out there, and choosing the perfect shade can get overwhelming.

To help out with any confusion, there are certain undertones in a brown liner or shadow that complement every eye color.

Here’s a cheat sheet:

Read more

Color Theory: Orange and Pink

Our obsession with orange and pink continues! Today I’m inspired by this home decor image that I came across on Pinterest. Instead of updating my apartment, I’ll be pairing a bright orange shadow with a pop of pink on my lips. It’s a less expensive and time consuming way to rock this color combo and I like wearing exuberant shades to lighten up dreary fall days.

Stila Eye Shadow in Mimosa; $18

Jouer Moisturizing Lip Gloss in Peony; $20


By the way, did you know we’re on Pinterest? We are! Follow us to see our inspiration all the time. 

Taylor Swift Rocks Blue Shadow At The Teen Choice Awards

Stila Eyeshadow Pans in Compact (in Poppy);, $18. Taylor Swift photo:

I’m loving Taylor’s look from last night’s Teen Choice Awards. Bright blue eyeshadow usually reminds me of the ’80s (and not in a good way!), but Taylor looks enchanting. The key to making this work is keeping the rest of your makeup subdued so this single pop of pigment makes a statement and looks really fresh. I especially love how the hue enhances her pale blue eyes. I have hazel eyes but I think this is a great trick for my fairer friends to try. If you’re into this look, try stila’s Poppy shadow, which is the prettiest pastel blue I’ve ever come across. 


For more products to get you red carpet-ready, check out our Birchbox Shop.

Guest Blogger: Runway-Inspired Eye and Lip Pairings

This week’s guest blogger is Natalie Alcala, a Cali girl with a penchant for all things style and fashion. When she’s not soaking up the sun or rocking dangerously high heels, you can catch her feeding her insatiable sartorial appetite on her blog, Natalie’s Menagerie. She also pens a daily fashion column for BlackBook Magazine and is an assistant editor at FashionStake.

Left to right: Missoni fall 2011, Jil Sander fall 2011, and Dries van Noten fall 2011

We’ve definitely seen some stellar faces on the runway this year. While models are just as gorgeous sans makeup, it’s always inspiring to see how beauty artists dream up new ways to tell a fashion designer’s story through their craft. If you’re tired of the same old eye-and-lip routine, here are three totally wearable looks for a chic refresh.

Runway: Missoni fall 2011

Look (at left): Smudged liner and a plum pout

How-to: For the Italian fashion house’s fall show, makeup artist Lucia Pieroni turned to ’90s cool chicks like Juliette Lewis and Patricia Arquette for some edgy inspiration. To channel this moody look, start by gliding Sue Devitt Eye Intensifier Pencil in Black along the lower lash line only. Swipe the smudging applicator over the line for a disheveled effect. Since this look is really all about the pout, create a precise lip with a wine-stained liner, like MAC Lip Pencil in Beet. Blend it with an equally dramatic filler, like MAC Lipstick in Hang-up, and you’ll be ready to star in the True Romance sequel in no time!

Runway: Jil Sander fall 2011

Look (middle): Electric lids and cherry lips

How-to: As the rest of the fashion world focuses on a more minimalist approach to beauty, leave it to makeup artist Peter Philips to pump up the runway with some major ’60s glam. To recreate this eye-catching effect, use Tarte emphasEYES Aqua Gel Eyeliner in Teal to create a precise cat eye. Next, use MAC Lip Pencil in Redd to line the lips and fill it with my go-to, MAC’s Ruby Woo.

Runway: Dries Van Noten fall 2011

Look (at right): Gold gazers and a fleshy finish

How-to: Proving his versatility, Chanel’s Peter Philips went from bold beauty at Jil Sander to au naturel at Dries. Swiping eyes with a touch of gold is the perfect way to take a nude face from day to night effortlessly. First, dip a brush into a luminous shade, like RMS Beauty Cream Eyeshadow in Solar, and swipe over the entire eye area. Next, create a fleshy lip by applying RMS Beauty Lip2Cheek in Promise for a natural, velvety finish. C’est magnifique!

Want to make your own pairing? Take a look in our Birchbox Shop to get the supplies you need.