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Meet the Lady Behind Alexa Chung’s Favorite Eyeliner


Super fun fact: Professional It girl Alexa Chung turns to Eyeko’s Skinny Liquid Eyeliner to score her signature sultry cat eyes. After lusting after Alexa’s hip makeup and gushing about this liner to pretty much anyone who would listen, we decided it was high time we caught up with the lady behind the magic: Eyeko founder Nina Leykind.

In the latest edition of our Innovator-in-Chief series, Nina gave us the inside scoop on a must-have mascara, her favorite beauty icons, and even came up with a new product idea mid-interview.

Find out the inside scoop from Nina here.

Love Notes: Find Out Which 3 Products Top the Birchbox Shop Hall of Fame

imageNerd alert: one of our favorite things to do is read the customer reviews in the Birchbox Shop. You all are an opinionated bunch—and we like it! We especially love the love letters you write to your favorite products. (Though we’re still waiting on the haikus and iambic pentameter.) In honor of our anniversary month, we’re highlighting extrasweet customer serenades to three of our top-selling products of all time:


Best seller #1: Jouer Lip Enhancer

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MAC Is Releasing 65 New Nail Colors

Every shade from neutral to shimmering red is part of the brand’s new lineup. (Photo:


Wonder who our top 25 are?  Have a look through our "Five Questions For…" series

Steal Georgia May Jagger’s Retro Beauty Look

Mick Jagger’s daughter, Georgia May Jagger, isn’t always on our beauty radar, but her new cover for Numero Toyko’s July/August issue definitely grabbed our attention. We’ve seen the cat eye paired with soft waves many times before (so many, in fact, we were feeling a little bored with the style), but Miss Jagger’s look is so appealing, we’re definitely doing our hair and makeup like this the next time we go out.

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