A Birchbox subscriber gets a mini-makeover.
Last night, NYC-area Birchbox subscribers came out to visit Laura Geller’s posh Upper East Side Makeup Studio in honor of the brand’s 10th anniversary. Between snacking on pink cupcakes and sipping on champagne, they got the chance to get mini-makeovers courtesy of Laura Geller’s pro team of makeup artists. Best of all, Queen Bee Laura Geller herself was there to mix and mingle with her fans. Missed out on the event? No worries—you can still get pro blush application tips from Laura Geller by clicking through to watch our How To: Blush and Brighten video!
Hello all you Windy City ladies! We’re excited to kick off our first event in Chicago next week. On June 4th and 5th, we’ll be at Benefit’s chic Armitage location and you won’t want to miss the fun. Benefit’s team of experts will be on hand for complimentary brow shaping and makeup application, and you’ll receive a $30 credit toward any purchase during the event. Of course, there will also be a Birchbox goody bag.
Want to get your beauty routine into tip-top shape? Purchase your ticket here and sign up for one of the four available time slots!
Last night, Birchboxers stormed Dermalogica's flagship store in Soho for an invite-only skincare event for our NYC subscribers. Between sipping on wine and snacking on gourmet cheeses, our lovely members had the chance to mingle with Birchbox staffers and see Dermalogica's expert skin therapists for free consultations and treatments. Click through for our favorite pics of the jam-packed event!
Benefit and Birchbox are hosting a beauty and shopping event in New York City on Monday, February 13th and you’re invited! Tickets are $45, but that will buy you loads of goodies, including:
- a $35 store credit toward any purchase during the event
- a complimentary brow shaping
- a complimentary makeup application using Benefit’s POREfessional and other wonder products
- sweets and treats
- a Birchbox gift bag
Want to come party with us? Click through for the details!
You can’t even tell Katia hasn’t slept in weeks!
Our office is not quite the polished center of commerce and innovation that you would expect. There are a pink boxes and tissue strewn about, overturned boxes and open beauty products scattered on every surface, and a white board covered in business-y jargon. Not to mention the ginormous tree. After all, we’re a startup. A startup that specializes in gorgeous boxes filled with bite-sized beauty products, but a startup nonetheless.
This is all to say that we don’t have time to organize our office, and we don’t have nearly enough time to take a step back and a) have fun with each other and b) have fun with our customers. Which is why last night’s event, a pop-up shopping party thrown by Fashism and MyNines, was so good for us. Katia, Hayley, and I, along with our awesome intern Shaila, set up a table with our current October box, a bunch of our full-size products, and other Birchbox treats. We had a great time chatting up all the bloggers, editors, and startup peeps, and it was a good reminder of why we’re doing this. Plus, we got to hang out in a non-office environment. We even got burgers afterward. Viva la startup!
Hayley and I decided it’s only polaroid pics from now on.
Shaila shows off her Square reader in front of our Birchbox display. Not bad mechandising, eh?