Essie’s new flagship salon on New York City’s Upper East Side. Photo: vogue.com
Nail guru Essie Weingarten, creator of beloved Essie nail polishes, is at long last opening a salon all her own in New York City. The new nail spot, located inside the Samuel Shriqui salon on East 65th Street, is a cheery, calming respite from the chaos of the Big Apple.
Notable Quotables is a weekly series featuring a great quote. Whether it’s the founder of a beloved beauty brand, an eccentric makeup artist making headlines, or even a super-stylish celebrity, our favorite tastemakers always have something worth sharing. This week, we’re featuring the fabulous Essie Weingarten, the woman responsible for many of our favorite nail polish shades (and names!).
I also brought the shade-naming phenomenon to nails when I went into business for myself. Back then, nail polish shades were numbered and quite boring. So I gave every Essie color its own personality, because I knew that women would remember it and come to treat it as a new best friend. The names were meant to be happy, positive, whimsical and unforgettable. A lot of it was inspirational, a lot aspirational. We always wanted to keep our customers engaged.
— Essie Weingarten to WWD regarding those fabulous Essie polish names.
It’s not just the names, we’re crazy for new holiday polish shades! Find our favorites in the Birchbox Shop.