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20 posts tagged deepica

VIDEO: Smoky Eye 101

A great smoky eye is something every woman should have in her makeup wheelhouse. It’s universally flattering and dresses up any outfit. White t-shirt and jeans? Throw on some heels and a smoky eye and you’re ready for a night out. Since smoky eyes usually involve dark (if not black) eyeshadow, most women we know are a little intimidated to try them at home. But it’s surprisingly easy! Watch as Birchbox staffer Deepica breaks down the steps to the perfect smoky eye. 

Sets like stila’s in the light eyeshadow palette are an easy way to get everything you need for a smoky eye in one place. 

Learn How To Braid Your Hair Like A Celeb


My favorite hair trend right is the braid. I love that it exudes effortless style and it’s easy to do yourself (depending on what type you try). Even though the look has been around for forever, it’s evolved significantly and red carpets have helped take the style to new heights.



My personal favorite braid look is one that Blake Lively wore to The Emmy’s back in 2009. What’s awesome about this ‘do is that it’s a cinch to replicate, just follow these steps:

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Chatting With The Founders of Ada Cosmetics

As an Indian woman, I’m always on the lookout for products that will work with my skin tone. One brand that I’ve happily discovered through Birchbox is Ada Cosmetics, a line of natural mineral makeup geared toward women of color. To get you just as excited as I am about the brand, I decided to do a Q&A with the owners, Sharon Kinnier and Nana Anu. Here’s the inside scoop on what makes Ada so special.


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A BB Cream That Adjusts to Your Skin Tone

BB creams are all the rage right now and it seems like every major beauty brand is coming out with their own version. But so far, the trend has really centered around women with Caucasian and Asian skin tones and there hasn’t been a ton of options out there for those of us with darker skin. I, for one, had never tried a BB cream before because I had always assumed there wasn’t a shade that would blend well with my skin. After doing a little research, however, I decided to test drive a few. 

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Experiments in Bronzing

Every summer, I hunt for a new bronzer to give my complexion a little seasonal glow. That’s why I was so excited when I discovered Ada’s Golden Bronzer. It can be hard to find a bronzer that actually shows up on my Indian skin, so I was initially skeptical about how Ada’s option would look. Happily, it blends in easily and gives me natural, but visible, tawny color.

I decided to try a little in-office experiment. I knew that the Golden Bronzer worked well on me, but would it show up on someone with a darker skin tone? And what color would someone with a lighter complexion use? I skipped over to our Ops Team to find out.

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Memorial Day Must-Haves: Deepica

This weekend marks the official start of summer, which means that Birchboxers have plans to kick back, rest up, and hopefully bask in some serious sunshine. We asked several of our staffers where they’re headed (stay-cations sound as enticing as traveling) and the must-have product they’re bringing along. Here’s what relationship manager Deepica had to say. 

I’m so excited for my stay-cation in the city this Memorial Day weekend. I’m ready to hang out in Central Park and do my nails with my favorite summer shades, the Zoya Blogger Collection. I also plan to do some shopping, visit a few museums, and treat myself to a personal spa day with my Borghese Fango Delicato mud mask (major hydration for dry skin). 

Aside from a mask, another great treat for the skin is a good scrub.

Bold Lipsticks That Any Skin Tone Can Pull Off

Wearing: MAC Lipstick in Girl About Town

Ever since the Kardashians came into my life, I’ve been an advocate for the nude lip and smoky eyes look (sad, but true). It became my go-to going out look for a long time. I mean, what’s not to like about it? It dresses up any outfit and makes for fabulous pictures (that and Instagram).

But lately I’ve noticed a red carpet trend that has quickly taken over my makeup regimen. From Camilla Belle rocking a deep plum pout at the Met Gala to Rachel McAdams wearing crimson lips at virtually all of her premieres , bold lip colors are a Hollywood staple. I virtually never touch my nude lipsticks or glosses these days. There’s just something about a bright lip that makes your face pop.

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