Two Birchbox staffers are in Hong Kong this week to find the best new Asian brands. (Photo: National Geographic)
We pride ourselves on sourcing the coolest global beauty brands at Birchbox, even if it means we have to fly across the world to find them. Since many of the most groundbreaking beauty innovations come from Asia (hello, BB cream!), we’re always on the lookout for cool brands from the Eastern hemisphere. Earlier this week, Leah and Miko, two lovely ladies from our Beauty Partnerships team, left for Hong Kong to attend the annual Cosmoprof trade show. This international convention (which also hosts events in Las Vegas and Bologna) features companies from the Asia Pacific region showcasing their latest wares to industry insiders.
Till Friday, Leah and Miko will be at Cosmoprof scoping out new brands to feature in future Birchboxes, and here are just a few that they’re excited to see:
Image of J.Crew catalog from Fashionologie.
Yep, that’s right, it’s still summer. It’s also time to start getting excited because August Birchboxes are shipping by by early next week. Here’s what you should read while you’re waiting for the mailman to deliver that little pink box.
- After Fashionista heard that Mila Kunis got a $7000 facial to prep for her Friends With Benefits press junket (not the first time she’s had one, either) they started looking into other ridiculously expensive beauty treatments. Would you treat yourself to a $50,000 diamond manicure if you could afford it?
- Lucky for us, WWD has information about the newest beauty innovations from the Cosmoprof North America trade show and they’re things we’ll actually be able to indulge in over the next year. According to the article, nail innovations and hair-straightening treatments were the big trends.
- Big news from two of our favorite shops this week. First we found out from Elle that Zara is finally launching an e-commerce shop that us Yankees can order from. We still have to wait until September 7th but there is light at the end of the tunnel!
- In more fun news, J. Crew will be showing at NYFW for the first time this September. Their collections have gotten increasingly lust-worthy the last several seasons so here’s to hoping this one’s the best yet. FashionEtc has the location and timing details.
P.S. Did you know that Birchbox is on Pinterest? We’re still getting our feet wet but we’ll be pinning up a storm now that we’re there. Come hang out with us there too!