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How Much Makeup Do You Have in Your Purse?: Guest Blogger

We’re a tiny bit in love with Shyema Azam’s blog, Beauty and the Feast. The freelance editor and writer—who’s worked for publications like Marie Claire, Allure and Harper’s Bazaar—writes about her everyday discoveries in the food and beauty world, often accompanying her posts with envy-inducing photos. Stay tuned all week for Shyema’s insider advice! Today, she tells us the product that helps her de-stress and stay zen.

I thought it’d be fun to write a post on, you know, the four or five beauty products I carry around in my purse everyday. But when I dumped out the insides of my bag, I found 18 products that I’ve been toting around! These are my unedited findings:

1. Viviscal and 2. Brightening Formula supplements: There’s just no way for me to remember to take vitamins and supplements unless I have them on me at all times. I’ve been desperately trying to grow out my hair (I feel like it’s at an awkward length) and this helps. I swear if my skin glows, much of the credit goes to Glisodin supplements.

3. Smith’s Rosebud Salve: The famous moisturizing balm in a convenient tube.

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Create Custom Makeup With This Wonder Balm!

Lately, our entire office has been buzzing about One Love Organics® Skin Savior Waterless Beauty Balm—an incredible multi-purpose salve included in this month’s Birchbox. When we found out the product could be mixed with mineral powder foundation to create creamy customized colors, we got even more excited!

As product-addicted, exploration enthusiasts we had to put this unique formula to the test. Using some spare makeup lying around the office (and as you can imagine, there are quite a few “spares” on each Birchbox employee’s desk) we started experimenting.

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Community Spotlight: Casey Coté

We found Casey when she tweeted that she’d received her Birchbox at the United States army base in Germany where she lives! We thought that was pretty cool, so we had to learn more about this American living abroad.
Casey Coté

Hometown: Winston-Salem, North Carolina

Current City: Wiesbaden, Germany


Twitter: @CaseyCote

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Titanium and Zinc Dioxides: Ingredient Decoder

Ask any beauty editor for her one essential skincare tip, and she’ll tell you to wear SPF every day, come rain, snow, sleet, or the apocalypse. You’ve heard it all before but it bears repeating: UV radiation causes premature aging, and no one wants skin that looks like football leather. But what you might not know is the difference between chemical sunscreens and physical sunblocks. One absorbs UV radiation; the other deflects it. I opt for sunblocks because they have a reduced risk of irritation. Most are made out of a combo of two natural minerals: titanium dioxide and zinc dioxide. Together, these two ingredients form a protective coating on your skin. And unlike sunscreens, which can take up to twenty minutes to kick in, sunblocks start working right away. Click through to learn about my daily SPF ritual!

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So you’re stuck on a deserted island…: Guest Blogger

We’re always looking for good sartorial inspiration, which is why we regularly turn to PR exec Jaimen Sfetko’s Tumblr, Jaimen Lee. Documenting her own stellar (and quirky cool) style, Sfetko gives us a daily dose of outfit envy — and has us wishing she did costume changes throughout the day. Naturally, we’re curious about the savvy New Yorker’s product picks, too. This week, Sfetko is guest blogging about her beauty musts, starting with what’s in her super-chic bathroom cabinets.

This question always comes up during awkward first dates but…If you’re stuck on a deserted island, what are the three products you should have? Well, if I were stuck on a deserted island, there would be no one to impress, so technically, I guess I wouldn’t need much beyond a pair of glasses and a swimsuit. But let’s imagine you need to look HOT — like HAWT — on said island for a magical merman is about to wash ashore.

1. Toothpaste: Despite not kissing anyone until the merman comes to your rescue, brushing your teeth is important. Remember when Tom Hanks had to pull out his tooth on Castaway? This is a serious example when pain doesn’t equate to beauty. Brush Yo Teefff. Oh and while you’re at it, you might as well gently whiten while you wait for your Prince Charming. I adore Marvis Gentle Whitening Toothpaste because it freshens, whitens, and ensures healthy teeth all at once!

2. Mascara: I think everyone knows the importance of mascara, right? I have the lightest lashes ever so even just a coat of mascara does amazing things to frame the face and open up the eyes. I like BADgal because not only does it do the job but it’s name is also quite representative of what you’d be if you were surviving on a deserted island…right?

3. SPF + Makeup = YEA! We’ve heard soooo much about the importance of SPF all ourlives. For oily girls like myself, something that covers and protects like this AMAZING brush-on powder from Colorescience is quite amazing.

4. Cargo Bronzer: This Cargo bronzer functions as a blush, all over bronzer, eye shadow and heck, mixed with berries from the island — a lipstick. I love Cargo’s whole line of products but their bronzer by far is my favorite from the line.

SPF for People Who Hate Sunscreen: Colorescience Pro

As much as I drone on and on about the importance of sunscreen, the truth is that I rarely apply it as much as I know that I should. (Unlike Meredith, who is the SPF queen.) My rationale: I typically apply a BB Cream with SPF 25 followed by a tinted moisturizer with SPF 20. But, as many dermatologists have told me, that’s not enough. My new plan: add mineral sunscreen into the mix. I first learned about mineral sunscreen from Colorescience Pro, one of our latest brand partners, and they make a pretty compelling argument for applying an extra layer of sun protection. For one, their Sunforgettable Mineral Sunscreen is made of finely crushed, ultra pure minerals that don’t just keep your skin protected all day; they also prevent any dirt or bacteria from seeping into your pores. Translation: It’ll keep your skin clear and safe from harmful UV rays. But the real reason I’ll apply? The powder feels creamy, not chalky, and it gives my skin a smooth matte finish. Think of it as finishing powder plus. 


Learn more about Colorescience Pro and their innovative approach to suncare.

5 Questions For…Eve’s Apple’s Michele Percy and Sari Turner

Up-and-coming online boutique Eve’s Apple has one of our favorite selections of fashion apparel and accessories—and we know how to shop. Started by Michele Percy and Sari Turner, the well edited e-boutique has a fantastic mix of cult-favorite brands, like Charlotte Ronson and Elizabeth & James, as well as lesser known gems, such as Adam Lippes and Mother. Lucky for us, we were able to snag a few minutes with the busy trendsetters to talk favorite designers, must-have products, and fashion (and beauty!) rules to live by.

Who’s your favorite designer? 

M: I love Zac Posen. I am so excited because we just picked up Z Spoke by Zac Posen line for resort and it looks amazing. He has something for everyone. In fact, it’s a line that both my mother and I would wear.

S: At the moment, I love Jenni Kayne. She juxtaposes uncomplicated design with exquisite fabrics and the result is timeless pieces. Also, for almost every collection, she has a couple of leather pieces that I just cannot live without. When all else fails, I choose leather.

What’s your one can’t-live-without beauty product?

M: Next to clothes and shoes, makeup is my favorite thing. I am such a girly girl. And I really can’t narrow down my favorites to just one, I have three products I can’t live without: Bobbi Brown’s Pot Rouge for lips and cheeks in pale pink, Bobbi Brown’s No Smudge Mascara in jet black, and Colorescience Bronzer in It’s Only Natural.

S: Dermatal. It has been all over TV via its infomercial (first time I ever bought something off of an infomercial) and it really does reduce the puffiness and dark circles under my eyes.

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Of a Kind Designers Ace & Jig Share Makeup Musts

Welcome to the second installment of our semi-regular Of a Kind guest feature. Every other week, founders Claire Mazur and Erica Cerulo will be introducing us to one of their brilliant designers, along with his or her beauty essentials. Last week we met accessories genius Meredith German and her amazing Grasshopper Bag; this week, say hello to the too-cute duo behind Ace & Jig. (And pick up their adorable Racerback Mini Dress above — there are only 20!)

Ace & Jig Designers Cary Vaughan and Jenna Wilson On Their Beauty Necessities

Cary Vaughan (left) and Jenna Wilson launched their bold, laid-back clothing line Ace & Jig just last fall—not long after they both had their first kids. And as (ridiculously adorable) new moms and business owners, they don’t have time to mess around with products that don’t get the job done. Here’s what they each rely upon:

Cary: “My hands-down fave makeup product is Vincent Longo Water Canvas Creme-to-Powder Foundation in Creme Beige. I discovered it about eight years ago when I asked a gorgeous lady at a nail salon how she got such glowing skin. It went off the market for a bit, and I tried like ten other products all promising natural coverage—nothing else worked. Thankfully, it’s back! I love the texture. It’s mostly made of this special seaweed water, and it goes on seamlessly when you use a foundation brush—not cakey, not matte, not oily. I think I have hooked at least 20 people on it.”

Jenna: “A dear friend who recently had a very scary experience with skin cancer sent me a Colorescience Sunforgettable Mineral Powder Brush SPF 30 last summer. It got me through a trip to Mexico and the US Open of surfing in Cali—as well as lots of days in Prospect Park and at Coney Island—without the tiniest bit of sun exposure. (I was pasty white, just the way I like it.) There are a bunch of shades to pick from, including All Clear, which is translucent. I like that they make it very obvious which shades are sparkly so those can be avoided, and my preferred shade is Perfectly Clear, which has just the tiniest bit of tint. Somehow, it’s even water-resistant!”