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5 Questions For…Cath Levene, Co-Founder of Artspace

Artspace co-founder Cath Levene and one of her current favorite works, Chanel Blue, 2012 by Steve Miller.

While we love art, we rarely pry ourselves away from our laptops long enough to get to museums and galleries. But we get our fix in other ways, namely through Artspace, a genius site that is designed to help collectors and aspiring collectors (us!) find new artwork. Co-founders Cath Levene and Chris Vroom have combined their collective wisdom (she spent 14 years working at tech powerhouses like DailyCandy and Glam Media, while he ran an art non-profit called Artadia) to build a site that connects art lovers and artists from around the world. Not only is the site inspiring eye candy, but it’s also filled with fascinating artist bios, interviews, and curated collections. We asked her for advice on becoming a collector, the pieces she’s coveting right now, and more.  

1. How did you come up with the idea for Artspace?

Artspace was the joint vision of my partner Chris Vroom and me. We come from totally different but complimentary backgrounds and both saw just a huge need in the market to help collectors and aspiring collectors discover, learn about, and buy artwork from all around the world and to help artists, museums and galleries reach new audiences.

2. How does buying and researching art online differ from traditional methods—galleries, museums?

Both methods are great for different times and places. There is nothing quite like walking into a gallery and museum and seeing the work close up. I love doing that and will continue to do that for a lifetime. With regard to buying online or sight unseen, it’s actually quite a joy too, because you come back to it often, read about the work, see it up close (through zooming and panning), immediately get the prices (which is often not the case in certain offline experiences), learn about the artist and their practice, get a sense for which museums are collecting their work, and of course buy work from all over the world 24/7.

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