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3 Things You Can Do To Reduce Your Breast Cancer Risk

This month, Birchbox is focusing on our theme Beauty Buzz, but October will always mean something else to me: Breast Cancer Awareness Month.

Fifteen years ago, my seriously amazing mom Susan (who also happens to be featured in our third anniversary video!) was diagnosed with breast cancer.


My mom, my little brother, and me at a breast cancer awareness walk three years after her diagnosis.

Today she’s healthier than ever—and making sure the rest of us are, too. As a physician with an integrative and holistic approach to family medicine, she leverages her expertise and her own journey as a breast cancer survivor to help her patients live their best lives. I’ve taken a personal interest in wellness, not just because of my mom’s diagnosis, but because of her entire approach to living a healthy life.

Given that breast cancer is the most common cancer among women in the U.S. (aside from skin cancer), I asked her to share three things anyone of any age can start doing right now to prevent breast cancer. Here’s what she had to say:

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Breast Cancer By The Numbers: An Eye-Opening Infographic


Each October, there’s a barrage of pink everywhere you look, from the NFL’s uniforms to beauty products to famous landmarks lighting up in magenta. And all the pink pride reminds us that we’re fighting for a world free of breast cancer. As far as we’re concerned, every month should be breast cancer awareness month and the above infographic paints a pretty clear picture why: one woman is diagnosed every three minutes with breast cancer, 40,000 women are expected to die this year from the disease, and only 51% of women 40 and older got a mammogram last year.

Certainly, over the past few decades, the numbers associated with breast cancer have been trending in the right direction, but not enough can be done in terms of prevention and research. To learn more about what you can do to screen yourself or donate to the cause, click here


One of the BCA non-profits that’s near and dear to me is The Pink Agenda. I encourage you to learn more here! 

Breast Cancer Awareness Month: Mood Board

Our creative team is pretty, well, creative and they come across beautiful imagery all the time. Why not share the inspiration? Keep an eye out each Friday for their Mood Board, a collection of images they’re loving.

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As you know, we’re pretty keen on pink all year round—it is our signature color, after all. But celebrating pink during October is especially dear to us because it represents so much more. Enjoy the images above and then show your support by giving to a BCA organization of your choice or by shopping these products that donate a portion of their proceeds to various charities

Think Pink Polish For Fall

As much as we love nail art, we’re better at admiring designs than coming up with them ourselves. That’s why we’ve enlisted Anna Norman, the smarty pants behind Glitter, She Wrote, to be a regular contributor. Every Monday, she’ll be sharing her latest lacquer inspiration—you won’t be satisfied with plain ol’ polish again.

October is National Breast Cancer Awareness Month, and everywhere I look, I’m seeing pink. The cheery color may seem better suited for spring and summer manis, but it’s actually one of my favorite colors to wear throughout fall and into winter. As the weather gets dreary and they days get darker, that vibrant pop of color is exactly what I need.

Here are my pink picks to carry you through the season:

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Empire State Building Will Honor Evelyn Lauder Tonight

Our entire office was saddened by the news this weekend that Evelyn Lauder had passed away. Not only was her work at Estee Lauder inspiring, but her passion for breast cancer research helped change many lives. In 1993, Lauder founded The Breast Cancer Research Foundation (BCRF), which has raised $350 million dollars for research. 

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Go Pink: Breast Cancer Awareness Month

Since 1985, October has been designated National Breast Cancer Awareness Month. Every year, companies also get into the game with special products that benefit breast cancer organizations. Here are a few of our favorites:

-New Balance “Lace Up for the Cure” Collection: This new line of sneaks and clothing will donate five percent of all sales to Susan G. Komen for the Cure, with a guaranteed minimum of $500,000. All the items feature pink, naturally, and range from a slick racerback top to snazzy fuchsia running shorts.

-Essie's Raise Awareness: We can never have too many pink polishes. Essie's flattering creamy petal will be available in salons this month, with part of the proceeds going to Living Beyond Breast Cancer.

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