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Reading List: Happy April Fool’s Day

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Happy April Fools! Mother Nature seems to be playing her own trick on us East Coasters today with some very unpleasant weather, so we were happy to be indoors working away and reading blogs for our links list. Here’s to being another month closer to summer!

  • We’re always paying close attention to news about e-commerce (for obvious reasons), and found two excellent articles today about the direction in which it’s going. First, Bloomberg discusses the trend of digital magazines integrating online selling opportunities, an idea we happen to think is quite natural. The other, in Computer World of all places, covers a presentation from the Web 2.0 Expo in San Francisco earlier this week about the radical transition e-commerce will soon undergo because of three things customers want: mobility, local recommendations, and greater personalization.
  • Beauty High alerted us to the fact that Oscar de la Renta debuted his new fragrance via Facebook and Tumblr this morning. This is the latest sign that the venerable brand is heavily invested in social media. The online “face” of the brand, OscarPRGirl, already has 42,110 Twitter followers and a robust Tumblr blog.
  • Speaking of fragrance, Refinery 29 has perfumer Carlos Huber’s picks for top scents for spring. Parfums Del Rae’s Coup de Foudre rose fragrance just shot to the top of our wish list.
  • We like Diane von Furstenberg for lots of reasons, but now we have another: The designer spoke to Harper’s Bazaar about her appreciation for wrinkles and desire to look older. How refreshing.
  • In the beauty industry, you’d be hard pressed to find someone more legendary than Estee Lauder. The NYTimes has a fascinating article about the late founder’s eponymous company, worth reading for anyone interested in business, beauty, or simply strong women.

  • Would you ever buy perfume based on your blood type? Well, with True Blood’s forthcoming fragrance, you’ll now have that option. Thanks BellaSugar for alerting us to this news!


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Reading List: March Madness

It’s barely the middle of March but rain showers in New York have us feeling like spring is right around the corner – we’re definitely ready for some warmer weather (yay, sundresses and sandals!) and beauty updates. If you’re a Birchbox member you probably know that boxes shipped this week — you may have even received yours already! That also means there is a ton of new info up on, including articles and videos about everything from self tanning to our new favorite shoe designer. Here’s what else we’re reading around the web this week:

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  • Kate Spade debuted a brand-new website on Wednesday and WWD has all the details. The new site places more emphasis on editorial and it’s just so bright and fun that we had to play around with it. Is it just us, or is Kate having a major moment this spring?
  • Chanel debuted a new polish, Graphite, at their Fall 2011 show yesterday and Refinery29 has the first image. It’s almost enough to make us wish it was fall already…okay, not really.
  • We’ve come to rely on Fashionista for their pitch-perfect fashion week coverage over the past few years and this season was no different. Today they have a nice slideshow of the best (or just most interesting) beauty looks from Paris Fashion Week. The hair at Nina Ricci and Chanel looks almost  achievable…almost.
  • is one of our favorite fashion sites so it’s no surprise we were super excited to see The Coveteur feature founders Hillary Kerr and Katherine Power. We know them from their own site but it’s so much fun to get a little peek into their homes.
  • FashionEtc has a great interview with makeup artist superstar, Gucci Westman. The Global Artistic Director for Revlon talked about getting flawless skin, her favorite beauty confidence booster, and her first fashion week shows. Birchbox editor Meredith also spoke to Gucci a few weeks ago during New York Fashion Week and got her take on matte lips.
  • And now for the mack daddy of all links: This week BellaSugar featured an artist named Paige Thompson, who creates lipstick art animals. Yes, you read that correctly and yes, the image above is someone’s lips. There are no words for how awesome this is.


Catch spring fever with our favorite new products in the Birchbox Shop!