Maintaining your brows can be a handful. Thankfully Jared Bailey, the brow wizard at Benefit, was kind enough to share his beauty expertise with us yesterday in a fun and informative Twitter chat. He schooled us on everything from bleaching to over-plucking, and now our notebooks overflow with new tricks—we’re Benebabes for life. Here are our top five most helpful tips gleaned from yesterdays chat:
1. “Pencil is going to be for definition, gel is to tame.”
2. When bleaching your brows, “Be careful! Bleaching around your eyes can be dangerous. Consult a brow artist in person.”
3. When trimming your brows, “Proceed with extreme caution. The key is to brush them up and trim them like a bonsai tree: very gently.”
4. “Work your natural arch! Since everyone’s brows are different, cookie-cutter styles and stencils simply won’t do.”
5. Over-plucked? “Visit a Brow Bar here for brow mapping. For a quick fix, sweep your bangs to the side!”
Want more eye-opening brow tips? You can read through the entire chat with #AskBenefit.
Check out our Brows that W-O-W category for a slew of Benefit brow products and tips.
Time for another edition of one of our all-time favorite conceits: What’s on Staffers’ Desks. Now that we have four international offices—New York, Barcelona, Paris, and London—we’ve got plenty of fun snapshots to share from the Birchbox universe!
Among my desk must-haves is my prized Maneki-neko, a traditional, Japanese beckoning cat said to bring its owner good luck. My desk companion’s outfit changes from time to time—right now he’s rocking a twistband hair tie around his neck.
To remind me of the important things in life, I always keep a picture of my son Alex close by. Since I’m always running to and from meetings with brands, I keep my favorite perfume, Annick Goutal’s Mandragore, and my Benefit They’re Real at hand for on-the-fly touch-ups. That mascara is seriously the best that I’ve ever tried.
30 Seconds to Your Best Brows Ever, How To Avoid Spending Money On The Wrong Makeup, And More
We know you don’t have oodles of time to browse through everything on the Birchbox blog and in the magazine each week. Here’s a short list of the top blog posts, articles, videos, and news that we don’t want you to miss.
30 Seconds to Your Best Brows Ever: In between waxing, threading, or tweezing, your brows may start to get a bit unruly. Luckily, Benefit has your back with these easy-to-use products that make your arches appear perfect in a matter of seconds.
Mascara is one of those products that’s a total game-changer. Great formulas can immediately make your eyes appear brighter, wider and more awake without leaving behind telltale smudges—and for that reason it’s one of the must-have products on every Birchbox staffer’s desk. But eyelashes come in all varieties—some are short and thick, some are long and thin—which is why we asked five team members with different lash types to tell us their top mascara picks.
"I’ve recently fallen in love with the It Cosmetics formula. It doesn’t smudge or flake and a few coats makes my lashes full and thick. Also, the lash ball at the tip of the wand makes getting my lower lashes so much easier." —Meredith Stebbins, Editor and Senior Manager, Traffic & Trends
The image on the top left shows Juliette—gasp!—sans mascara. After two coats of Benefit’s they’re Real!, her lashes transform from short, light, and stubby to long and luscious (shown at top right.)
Last week, I told you about my pal Tracy—a gal who’s awesomely long fringe inspired prolonged stares and provoked the inevitable question: “Are they real?” Tracy confessed that she owed her ultralong lashes to Benefit Cosmetics’ they’re Real! Mascara. Long heralded as the no-fuss alternative to falsies (and slightly terrifying lash extensions), the glossy formula adds length, volume, and a natural-looking curl without weighing lashes down.
Fall is the perfect time to break out of a beauty rut. The seasons are changing and so should your style. We know it’s easy to get stuck wearing the same ponytail and eyeshadow everyday but trying new styles can be very rewarding. Here are four ways to shake up your makeup and hair routines without going overboard:
1. How To: Contour Your Face
Don’t let contouring intimidate you. Birchbox staffer Deepica proves it really is simple to execute. This tutorial will help define your face and make your cheekbones pop while still looking natural.
2. How To: Fill in Your Eyebrows with Benefit Brow Zings
We’re firm believers that filling in your brows should be added to any makeup routine. It adds instant polish to your face, can make you look more awake, and helps frame your eyes.
Long and thick with a slight curl, my pal Tracy’s fringe inspires prolonged stares and perfectly frames her expressive bright-blue eyes.
After skirting around the question, I finally blurted out the obvious: “Tracy, are you wearing false lashes?” Her baby blues widened, and just when I thought a sassy rebuttal was about to be tossed my way, Tracy demurred, “No, they’re real.”
The secret behind Tracy’s ultralong lashes? Benefit Cosmetics’ they’re Real! Mascara. Long heralded as the no-fuss alternative to falsies (and slightly terrifying lash extensions), the glossy formula adds length, volume, and a natural-looking curl without weighing lashes down.
But be forewarned—you will field the inevitable question: “Are they real?”
If this mascara is the equivalent of a LBD, Benefit’s Ultra Plush Lip Gloss is the clutch that goes with everything. Swipe it on for a polished pout that pairs well with your beach day maxi or your weekday power suit.
Not all of us are born with perfect skin. If you’re like me, your face doesn’t exactly glow like a goddess when you wake up in the morning. Some women can walk out the door with just a swipe of mascara and a dash of gloss, but for me, I need at least a bit of concealer (okay, maybe A LOT of concealer) to feel presentable. I’ve accepted my imperfections but I’ve also learned a few tricks for faking flawless skin to use when I need a little extra help. Here are my favorite 5 tips:
1. The Benefit Primer That Outlasts Birchbox Co-Founder Katia’s 15-Hour Day
The very first step in having long-lasting, flawless makeup is using a great primer. After working hard to perfectly blend your foundation, there’s nothing worse than having it break up or smear throughout the day. That’s why I’ve added this Stay Flawless Primer from Benefit to my makeup arsenal. It holds up for 15-hours, which means you won’t have to worry about your makeup sliding or wearing off.
2. Top Beauty Blunders: Foundation Blending
Now that we’ve got our face primed, next is foundation and concealer. While it may seem easy enough to blend out your base makeup, a lot of women fall victim to disastrous foundation situations. From mismatched shades to concealer abuse, these top beauty blunders expose the most common foundation blending mistakes and how to fix them.