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135 posts tagged benefit

Top 5 Brow Grooming Tips from the #AskBenefit Twitter Chat


Maintaining your brows can be a handful. Thankfully Jared Bailey, the brow wizard at Benefit, was kind enough to share his beauty expertise with us yesterday in a fun and informative Twitter chat. He schooled us on everything from bleaching to over-plucking, and now our notebooks overflow with new tricks—we’re Benebabes for life. Here are our top five most helpful tips gleaned from yesterdays chat: 

1. “Pencil is going to be for definition, gel is to tame.”

2. When bleaching your brows, “Be careful! Bleaching around your eyes can be dangerous. Consult a brow artist in person.”

3. When trimming your brows, “Proceed with extreme caution. The key is to brush them up and trim them like a bonsai tree: very gently.”

4. “Work your natural arch! Since everyone’s brows are different, cookie-cutter styles and stencils simply won’t do.”

5. Over-plucked? “Visit a Brow Bar here for brow mapping. For a quick fix, sweep your bangs to the side!”

Want more eye-opening brow tips? You can read through the entire chat with #AskBenefit


Check out our Brows that W-O-W category for a slew of Benefit brow products and tips. 

What’s on Birchbox Staffers’ Desks: España Edition!

Time for another edition of one of our all-time favorite conceits: What’s on Staffers’ Desks. Now that we have four international offices—New York, Barcelona, Paris, and London—we’ve got plenty of fun snapshots to share from the Birchbox universe! 


Among my desk must-haves is my prized Maneki-neko, a traditional, Japanese beckoning cat said to bring its owner good luck. My desk companion’s outfit changes from time to time—right now he’s rocking a twistband hair tie around his neck.

To remind me of the important things in life, I always keep a picture of my son Alex close by. Since I’m always running to and from meetings with brands, I keep my favorite perfume, Annick Goutal’s Mandragore, and my Benefit They’re Real at hand for on-the-fly touch-ups. That mascara is seriously the best that I’ve ever tried.

What do you keep on your desk?

—Ruth, Commercial Manager, Birchbox Spain

30 Seconds to Your Best Brows Ever, How To Avoid Spending Money On The Wrong Makeup, And More

We know you don’t have oodles of time to browse through everything on the Birchbox blog and in the magazine each week. Here’s a short list of the top blog posts, articles, videos, and news that we don’t want you to miss. 

30 Seconds to Your Best Brows Ever: In between waxing, threading, or tweezing, your brows may start to get a bit unruly. Luckily, Benefit has your back with these easy-to-use products that make your arches appear perfect in a matter of seconds.

How To Avoid Spending Money On The Wrong Makeup: We know finding your perfect shade isn’t easy. That’s why we’ve come up with a way to make sure you’re not dropping cash on the wrong products!

A Cream For Keeping Skin Clear In Between Blemishes: You put in all that work to get your skin clear, and it turns out the hardest part is actually maintaining it. This cream may be the answer to your complexion woes.

GIF Guide to Hair Spray: Hair spray gets a bad rap when it comes to men’s grooming routines. Let this guide show you why you shouldn’t abandon this hair-staying tool just yet.

Subscriber Favorites From The UK: We love it when you brag about your faves from your monthly Birchbox. Check out what UK subscribers are loving right now. See any products you want to try?


Need more brow inspiration? Define and darken washed out brows with these tips.

Birchbox Staffers Share 5 of Their Fave Mascaras

Mascara is one of those products that’s a total game-changer. Great formulas can immediately make your eyes appear brighter, wider and more awake without leaving behind telltale smudges—and for that reason it’s one of the must-have products on every Birchbox staffer’s desk. But eyelashes come in all varieties—some are short and thick, some are long and thin—which is why we asked five team members with different lash types to tell us their top mascara picks.


Normal: IT Cosmetics Hello Lashes

"I’ve recently fallen in love with the It Cosmetics formula. It doesn’t smudge or flake and a few coats makes my lashes full and thick. Also, the lash ball at the tip of the wand makes getting my lower lashes so much easier." —Meredith Stebbins, Editor and Senior Manager, Traffic & Trends

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The Secret Behind Juliette’s Killer Lashes


The image on the top left shows Juliette—gasp!—sans mascara. After two coats of Benefit’s they’re Real!, her lashes transform from short, light, and stubby to long and luscious (shown at top right.)

Last week, I told you about my pal Tracy—a gal who’s awesomely long fringe inspired prolonged stares and provoked the inevitable question: “Are they real?” Tracy confessed that she owed her ultralong lashes to Benefit Cosmetics’ they’re Real! Mascara. Long heralded as the no-fuss alternative to falsies (and slightly terrifying lash extensions), the glossy formula adds length, volume, and a natural-looking curl without weighing lashes down.

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Four New Beauty Looks To Try This Fall


Fall is the perfect time to break out of a beauty rut. The seasons are changing and so should your style. We know it’s easy to get stuck wearing the same ponytail and eyeshadow everyday but trying new styles can be very rewarding. Here are four ways to shake up your makeup and hair routines without going overboard:

1. How To: Contour Your Face   

Don’t let contouring intimidate you. Birchbox staffer Deepica proves it really is simple to execute. This tutorial will help define your face and make your cheekbones pop while still looking natural. 

2. How To: Fill in Your Eyebrows with Benefit Brow Zings 

We’re firm believers that filling in your brows should be added to any makeup routine. It adds instant polish to your face, can make you look more awake, and helps frame your eyes. 

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Coat with Caution: This Mascara Induces Major Lash Envy

                    imageLong and thick with a slight curl, my pal Tracy’s fringe inspires prolonged stares and perfectly frames her expressive bright-blue eyes.

After skirting around the question, I finally blurted out the obvious: “Tracy, are you wearing false lashes?” Her baby blues widened, and just when I thought a sassy rebuttal was about to be tossed my way, Tracy demurred, “No, they’re real.”

The secret behind Tracy’s ultralong lashes? Benefit Cosmetics’ they’re Real! Mascara. Long heralded as the no-fuss alternative to falsies (and slightly terrifying lash extensions), the glossy formula adds length, volume, and a natural-looking curl without weighing lashes down.

But be forewarned—you will field the inevitable question: “Are they real?”


If this mascara is the equivalent of a LBD, Benefit’s Ultra Plush Lip Gloss is the clutch that goes with everything. Swipe it on for a polished pout that pairs well with your beach day maxi or your weekday power suit.