Hooray, It’s the Birchbox Beauty Pulse Holiday 2012 Survey!
This past summer, we surveyed our members on anything and everything beauty-related, from waxing to neon nails, and then transformed the raw data into our very first Birchbox Pulse Survey infographic. The results were such a hit, we decided to do a survey each quarter, and we’re thrilled to announce the launch of our latest: the Holiday 2012 Edition.
We won’t spoil the fun by spilling too much here, but we can’t resist sharing a few nuggets that we found particularly interesting:
- The average holiday budget among our members is $556.
- Respondents want one out of every four holiday gifts to be beauty-related.
- 62 percent of people wear more makeup during the holidays.
There are also sections on holiday do’s and don’ts, the season’s hottest lip color, and what beauty gifts people really want to receive (if you haven’t finished your holiday shopping yet, we suggest you pay close attention to this part).
A big shout-out goes out to Rebecca Sloat on our creative team, who spent tireless hours making this infographic so gloriously gorgeous. We’d love for all of you to help us get the word out by sharing our festive findings via your social channels. Also, we want to hear your thoughts! Let us know in the comments below what you think of these results, as well as what kind of surveys you’d like to see from us in the future.
Check out what our co-founder Katia had to say about the survey by reading this WWD article.
Yesterday we shared the results from our Beauty Pulse Survey, which reported that more than half the women surveyed had 3+ lip products in their purse at all times! Naturally, we decided to ask Birchbox staffers how many products they carried around, and we weren’t so shocked with what we found: some of our ladies had up to 22 lip products in their bags!
Next, we turned the question to our community. By tweeting @Birchbox with a photo of the inside of your purse, plus the number of lip products you carry and the tag #InMyPurse, you could win a bag of lip goodies from Birchbox!
We know that for beauty bloggers 140 characters isn’t enough, so here’s your chance to tell us more! Send us your blog posts detailing the number of products you have in your bag and why you can’t leave home without them. We’re sure you have a special reason for each and every product and we want to hear about them all! Maybe you’re carrying an awesome lip gloss or balm that we need to know about.
Email your blog posts to Birchbloggers@Birchbox.com by Sunday at midnight EST, and we’ll choose our favorite posts to feature on the Birchbox Blog next week! Plus, don’t forget to also share the post via Twitter with hashtag #InMyPurse and tag @Birchbox for a chance to win the bag of lip product goodies!
Want to get Birchblogger opportunities directly by email? Join our mailing list!
We’re guilty of keeping multiple lipsticks, glosses, and balms stashed in our handbags (editing is tough!). We wanted to see if you were just as guilty—we asked our Beauty Pulse Survey respondents how many lip products they had in their bag at that moment. Over 60 percent answered three or more! (Looks like we’re on the same page.)
Click through to see which Birchboxer carries a whopping 22 in her purse!
Deepica’s tally: 22!
“This is embarrassing, but I carry virtually all of my lipsticks in my bag daily because I never know what lipstick I’m in the mood to wear in the morning.” —Deepica
Kelly-Marie’s tally: 3
"Carmex chapstick may not be super exciting, but it’s really hydrating so it’s a must." —Kelly-Marie
Molly’s tally: 8
“I’m pretty shameless about stopping people on the street to ask them where they got their awesome bag, shoes, hat, haircut, necklace, or lip color, which has led me to a lot of my favorite purchases.” —Molly
Okay, ladies, let’s talk waxing. It’s not our favorite monthly appointment, nor is it our favorite topic of conversation but the truth is, a large number of women do it. In our recent Beauty Pulse Survey, 10,000 women answered our most intimate questions about bikini waxing and the results were revealing. Read on for our favorite spots to get bare in NYC:
Earlier this month, we revealed the results of Beauty Pulse Survey, including the trend that respondents were most excited about (beachy waves, duh). But what about the meh factor? Respondents said that they are totally over ombre highlights and nail art—the trends tied, each with 22 percent of the vote. That said, the Birchbox community is generally trend-loving, with 36 percent of respondents still psyched about all the trends we listed. If you’re ready for something new, we have suggestions for you.
We are obsessed with beachy waves and unsurprisingly, it turns out that you are too. Over 10K of you took the time to fill out our Beauty Pulse Survey, and when asked which celeb hairstyle you like the most, an overwhelming majority of you (52%) chose Blake Lively’s tousled tresses. This style easily won out over the competition, which included the Olsen twins’ boho locks and Nicole Richie’s sideswept bangs. If you’re interested in getting the surfs-up look yourself, check out our "Gossip Girl" Waves video tutorial starring the show’s lead hair stylist, Jennifer Johnson.
You might not know it, but Birchbox is full of data geeks. It was only a matter of time before we turned our numbers-loving eyes on our members. We’re excited to unveil the results of our first-ever Beauty Pulse Survey. Last month, we emailed out a survey link to randomly selected customers and email subscribers. We got over 10,000 responses—thanks to all of you who participated! We learned all about the beauty trends that you’re excited about right now, your position on neon nails at work, and even your waxing style.
Our genius creative team put together a cute infographic that you can find on our site. Feel free to share with your friends now that the cat is out of the bag. And stay tuned to the Birchbox Blog as we dive into the results later this week.
The results are in! See the results of our Beauty Pulse Survey in a way-cool infographic.