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Around the World in Birchbox Instagrams: Beauty Protector Obsessions, Beachwavers, and More!

Even when we can’t hop across the pond, our Birchbox counterparts in Europe keep us in the know with insider deets on the coolest goings-on. Every week, we’ll be sharing our favorite Instagrams from each of the four Birchbox teams so that you can travel the world without getting on a plane.


Birchbox France welcomed Monday with fresh tulips, tea and Princesse Tam-tam. image

Birchbox UK finished out London Fashion Week in style by giving weary fashionistas a lift in cheery Birchbox taxis! 


At Birchbox Spain, it was Beauty Protector fever on Sonia’s desk. Our social media manager is a big fan of the exclusive brand that helps keep her blonde hair in shape: Shampoo, Protect Detangle and the Protect & Oil are now a huge part of her beauty routine!

In our New York office, we had SO much fun learning insider tips on how to get perfect beachy waves during our Google Hangout with celeb hairstylist Sarah Potempa. Get the look with her game-changing Beachwaver

Want more from behind the scenes at Birchbox? Follow us on Instagram!

Join Us for a LIVE Google Hangout with Sarah Potempa and Learn How to Get Perfect Beach Waves!


You’re invited: Join us for a live Google Hangout next Wednesday, February 19, with celebrity hairstylist Sarah Potempa! She’s the brains behind the Beachwaver, a game-changing rotating curling iron (see it in action here).

We’re giving three Birchbox fans the chance to try out the Beachwaver, then join us live for a Google Hangout on February 19 at 4 p.m. ET to ask her your questions live about getting perfect beach waves!

Here’s how it works:

1. RSVP to the Hangout here.
2. Tweet Sarah your questions and tag @sarahpotempa and #AskSarah.
3. We’ll pick 3 fans on Friday, February 14, to join us virtually during the live Hangout on Wednesday!
4. If you’re chosen, we’ll send you each a Beachwaver to try out at home before the Hangout!

Then tune in to our Google+ page next Wednesday, February 19, at 4 p.m. ET to watch live and learn hairstyling tips straight from Sarah! Plus, you could win a Beachwaver just for asking a question during the Hangout!

Looking forward to reading your hair questions!

Birchbox Hair Crush: Stylist Sarah Potempa


Few things get us as excited as an amazing hair day (it’s the simple things in life, right?). If there’s anyone who knows how to take a blah-day to absolutely stellar, it’s stylist Sarah Potempa.

After working with stars like Michelle Williams and Lea Michele, and creating her own line of strand-saving tools (a QVC regular), it’s clear that there are few who can better handle a stubborn mane quite like she can. But don’t take our word for it—read on to find out more about one of our fave Hollywood mane mavens, and hear about the amazing tool she developed to get you the perfect beachy waves.

1. Can you tell us a little bit about your background?

For as long as I can remember, I’ve always loved styling hair. When I first moved to New York City, I began assisting some incredibly talented artists like Recine and Danilo in their editorial campaigns before being signed by The Wall Group. I love my job because everyday is different. One day I will be working with celebrity clients such as Mary Kate and Ashley Olsen or Jake Gyllenhaal and the next I’ll be creating editorial hair on the beach. In addition to styling hair, I have also been a spokesperson for Aussie hair products for 5 years. 

Then a few years ago, I started my own company SARAHPOTEMPA, Inc and in January 2012 we launched our tools on QVC.

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